SEO Articles

Visit Rank for $ales

Read my bio

email me

Home

Infomercials

My 2 featured articles for the week ending April 29:

Archived blogs for the week of April 25, 2005

847 - Apr. 29, 2005 - 8.31 AM EST

Lexis-Nexis, the academic search engine

Google and Yahoo are great search engines and they are used every day by students researching an important paper or presentation.

However, you should not automatically trust the first set of results of a Google or Yahoo search.

The questionable reliability of the Internet as a whole has led to more specific, scholarly search engines. The most famous, Lexis-Nexis, provides "authoritative legal, news, public records and business information, including tax and regulatory publications online," according to its Web site (lexisnexis.com).

Lexis-Nexis has changed the way students, teachers and academia do research.

The new talk of the town is Google Scholar (http://scholar.google.com). It searches for your key words the same way that Google does, but confines that search to serious academic journals.

When you type something like "gender theory" into regular Google, you'll get a lot of blogs with rants and pop psychology. When you type it in Google Scholar, you'll get serious articles from American Psychologist.

While many of the results that come up cannot be accessed without paying, through the University, most of those journal articles should be easily found for free, Google worked with scholarly journals that are only available through subscription, but they are not all available.

Posted on Businessblog™

846 - Apr. 28, 2005 - 7.41 PM EST

Ask Jeeves' quarterly earnings up

Ask Jeeves today posted a quarterly profit that beat expectations, but its stock slipped less than 1 percent, after it forecast current-quarter earnings below consensus targets.

Ask Jeeves is the fourth most-used Web search company in the United States behind Google, Yahoo and MSN, according to Internet market research firm Hitwise.

Ask Jeeves, which has agreed to be bought by Barry Diller's Web conglomerate IAC/InterActiveCorp, had first-quarter net income of $18.1 million, or 26 cents a share, compared with year-earlier net of $13.4 million, or 23 cents.

Excluding items, the company had a profit of 37 cents a share, beating analysts' average call for 34 cents, according to Reuters Estimates.

Posted on Businessblog™

845 - Apr. 28, 2005 - 12.27 PM EST

Microsoft recommending Google's AdSense program

Microsoft’s small-business center has an article on its site offering some suggestions to make money from blogs.

To my surprise, the author suggests putting Adsense on your blogs to generate revenue.

This may be a huge embarrasment to MSN which is planning to roll out it’s own adverting program soon.

But is Adsense only good for lesser-known blogs ? I thought people were quitting jobs for Adsense earnings. Also, Lockergnome, NYTimes and host of other popular sites carry GoogleAds. Jeff Wuorio may need to understand blogging better.

Posted on Businessblog™

844 - Apr. 27, 2005 - 12.30 PM EST

Yahoo opens its personal search to developers

Yahoo improves a personal search service it launched last October, making it more widely available.

In doing so, it is opening it to developers, through an application programming interface (API), Yahoo said yesterday.

The service, which previously was called My Yahoo Search and has been renamed My Web, lets users save Web pages and can keep a history of users' search queries and the search results they click on.

"We're creating a personal search engine for each user, a personal index of the documents that most matter to them," said Tim Mayer, director of product management for Yahoo Search technology.

Like its predecessor, My Web is integrated with Yahoo's Web mail service to let users share its contents via e-mail. But a new feature in My Web is its integration with Yahoo's instant messaging service for sharing purposes.

In the coming weeks, My Web will also be integrated with Yahoo's social networking and Web logging service, Yahoo 360. My Web, however, isn't at this point integrated with Yahoo's desktop search tool, Mayer said.

Posted on Businessblog™

843 - Apr. 27, 2005 - 8.43 AM EST

Google experimenting with RSS advertising

Google is experimenting with a new service that matches advertisements with RSS blog feeds.

The Mountain View, Calif.-based search company is testing a new variation of its AdSense program for publishers that allows sites to display text or image ads related to their content and get paid by the click.

This week, Google spawned a version of AdSense that allows publishers to send a text or banner advertisement alongside syndicated content using Really Simple Syndication (RSS) or Atom, Google's adopted format.

RSS is an open standard for content syndication that's transforming the way people access news headlines and other information such as blogs online.

Though it's one of the most promising emerging technologies, publishers have yet to find means of profiting from it. Advertising is widely thought to be the answer.

Posted on Businessblog™

842 - Apr. 26, 2005 - 8.59 PM EST

DoubleClick agrees to be acquired

DoubleClick has agreed to be acquired by two companies, led by San Francisco-based equity firm Hellman & Friedman.

DoubleClick shareholders will receive an aggregate $1.1 billion in the deal, or $8.50 per share. Hellman's investment partner in the DoubleClick purchase is JMI Equity in San Diego.

The two have teamed up on other software investments, including Blackbaud.

DoubleClick chief executive Kevin Ryan will step down, and the company's board will be exchanged, after the deal closes.

During a conference call discussing the sale, Ryan said David Rosenblatt will become CEO of the TechSolutions division, and Brian Rainey will be CEO of the DataSolutions division.

Posted on Businessblog™

841 - Apr. 26, 2005 - 8.04 PM EST

Another top media exec recruited at Yahoo

Yahoo just hired a top AOL executive for its rapidly evolving entertainment division.

The Internet media company said Tuesday that it has hired Shawn Hardin, a former senior vice president of AOL broadband, to help run content operations at the Yahoo Media Group, the company's recently formed media unit in Santa Monica, Calif.

Hardin, 43, will oversee several media sites as vice president of content operations, reporting to the group's chief, former ABC TV executive Lloyd Braun. Hardin has previously worked in television and the Internet, holding executive positions at NBC and Snap.com.

Posted on Businessblog™

Domain names

840 - Apr. 26, 2005 - 11.03 AM EST

Yahoo to launch new search service tomorrow

Tomorrow, Yahoo is to offer a new search service that will compete directly with Google, Ask Jeeves and MSN.

Press briefings are taking place today over a "search-related product," expected to be released tomorrow and hinted at as being "the next phase" for the company's portfolio of search services.

Posted on Businessblog™

839 - Apr. 25, 2005 - 11.38 AM EST

More flexibility for AdWords advertisers

Google advertisers now have access to a new tool that allows them to select particular sites where AdSence ads can appear.

Over the coming weeks, the scope will be expanded until all advertisers have access to the new feature, Google says.

The new tool will allow advertisers to enter the URL of a site they are interested in, then get back a list of similar sites, then let them select exactly the ones they wish to target.

A new exclusion tool will also let them “go broad” and take everything, then selectively remove sites they wish to exclude.

Posted on Businessblog™

Copyright © Serge Thibodeau 2005. All rights reserved.

All views and opinions expressed on this blog are those of Serge Thibodeau only and are not representative of any company listed. All slogans, trademarks, text or logo representation used or referred to on this blog are the property of their respective owners.