SEO Articles

Visit Rank for $ales

Read my bio

email me

Home

My 2 featured articles for the week ending Apr. 13, 2007:

Archived blogs for the week of Apr. 9, 2007

1327 - Apr. 12, 2007 - 3.21 PM EST

Google continues to gain market share

Hitwise reportedly has the latest search market share numbers and for the four weeks ended March 31, Google had over a 64 percent overall market share of all U.S. searches done in that period.

These numbers are up more than 10 percent since March of last year. If this trend maintains itself, Google’s market share will even surpass the 70 percent treshold by October 2007.

For the same corresponding period, Yahoo, MSN Live and Ask.com all lost in their respective share portion of the search market.

This certainly isn't good news for some, particularly as it covers a period when all of the major search players made important and costly improvements to their engines.

For instance, Ask.com launched an impressive local search service last year, and also greatly improved its image searching. However, and despite all that, its overall market share still declined almost 0.45 percent, to a tiny 3.49 percent.

No matter how you cut it, tradional wisdom has long held that Google is still vulnerable to what are called 'vertical attacks' (specific search engines that single out category niches).

But as the new Hitwise data suggests, Google is somehow gaining some influence in specific valuable vertical markets.

Overall, search engines increased their so-called influence over the year, accounting for more of the total traffic sent to Web sites in the categories of travel, health, shopping, business and even entertainment, among others. Read more...

Posted on Businessblog™

1326 - Apr. 10, 2007 - 5.51 PM EST

Viacom selects Yahoo for its search advertising

Today, Viacom has said it has selected Yahoo to provide search functionality for thirty-three of its Web sites in a major push for Panama, Yahoo's new Internet ad system.

Yahoo's new Panama search platform was launched in early February, and is perceived as a major test of the company's ability to offer Internet advertisers a competing technology to search leader Google.

For its part, Viacom said the multiyear advertising partnership with Yahoo covers broadband sites for its MTV, VH-1, Comedy Central and Nickelodeon networks, and could expand to well over 140 additional Web sites globally.

With Panama, Yahoo will provide search tools and serve contextual text ads, which utilize data on what a user is looking at online.

Gaude Lydia Paez, a Yahoo spokeswoman declined to comment on financial terms of the transaction with Viacom. Read more here...

Posted on Businessblog™

1325 - Apr. 9, 2007 - 4.46 PM EST

AOL launches its AOL Search Marketplace

Today, AOL announces the launch of its AOL Search Marketplace, a property available to choose AOL advertisers that offer sponsored links targeting the AOL search audience.

Utilizing Google AdWords' advertising technology, AOL's new service extends the suite of advertising solutions AOL can offer to search marketers and their partners.

Mike Kelly, president of AOL Media Networks said “overall, AOL's advertising marketers have said they wanted the ability to target their search advertising to users of AOL Search. Today, with AOL Search Marketplace we can offer this service.”

Kelly added “we have found that there's a significant impact when search and display campaigns are coordinated. The addition of the AOL Search Marketplace enables us to offer advertisers an end-to-end solution. Everything from AOL to our industry leading third-party display network, to video advertising and performance ads. This will let marketers better coordinate their advertising, and improve their overall ROI in their campaigns.”

The AOL Search Marketplace utilizes a white-label version of Google AdWords, providing advertisers the ability to acquire search ads that solely targets the AOL audience on the AOL Client applications and AOL.com.

This new service uses the same best-of-breed functionality and reporting features that advertisers have come to expect from Google AdWords. Until now, advertisers didn't have the ability to segment and optimize traffic coming from AOL. Now they do! Read more here...

Posted on Businessblog™

Copyright © Serge Thibodeau 2006. All rights reserved.

All views and opinions expressed on this blog are those of Serge Thibodeau only and are not representative of any company listed. All slogans, trademarks, text or logo representation used or referred to on this blog are the property of their respective owners.