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My 2 featured articles for the week ending May 4, 2007:

Archived blogs for the week of Apr. 30, 2007

1338 - May 3, 2007 - 3.51 PM EST

Yahoo OneSearch for mobile devices

Now in beta, Yahoo’s OneSearch could change the way people search using mobile phones. Yahoo OneSearch is expanding into the U.K., Spain, Italy, Germany, France and Canada.

Overall, local search results are served based upon user location. If a user happens to be in San Francisco and that he's searching for just the word “pizza” (not “pizza san francisco”), you’ll still be served local results to your area based upon the location of the provider's tower you are connecting with.

Fly to Chicago and the same search would deliver pizza locations in the Chicago market. This expansion is important for Yahoo Search, but possibly even larger as it adds numerous new marketplaces to Yahoo’s mobile advertising services such as Pay-per-Call, Pay-per-Click (in sponsored mobile search results) and display advertising.

To try Yahoo OneSearch on your computer or to use it on your mobile phone, just go to m.yahoo.com. In a mobile fashion of what could remind you a bit of the content-driven Ask.com Smart Answers, Yahoo OneSearch has the primary goal of bringing mobile searchers exactly what they want on their mobile device: instant answers.

The idea is to bring the most relevant and useful information to the mobile user in the most efficient time and space available, making the very best use of the small mobile browsers and judging the intent of the searcher. Read more...

Posted on Businessblog™

1337 - May 1, 2007 - 3.54 PM EST

Google denies violating Viacom's rights

Handling Google's defense in the Viacom lawsuit are Wilson Sonsini Goodrich & Rosati in Palo Alto, Calif., and Bartlit Beck Herman Palenchar & Scott in Chicago, which represented President Bush in his appeal before the U.S. Supreme Court that stopped the recount of ballots in Florida from the 2000 presidential election. That decision handed the victory to Bush instead of former Vice President Al Gore.

Yesterday, Viacom denied that YouTube qualifies for protection under the DMCA, arguing that the company has prior knowledge of infringing material and is also profiting from pirated works.

"It's clearly obvious that YouTube has knowledge of infringing material on their site and they are profiting from it," Viacom said in a statement. "It is simply not credible that a company whose mission is to organize the world's information claims that it can't find what's on YouTube."

YouTube provides copyright protection tools to help copyright owners find uploaded clips that may infringe on the content creator's rights, Google said. The tools can prevent the reloading of copies of the same video clip after it has been removed from YouTube, the filing said.

Google's CEO Eric Schmidt said at the National Broadcasters Association conference in early March that the company was nearly ready to turn on a tool called "Claim Your Content" that will automatically identify copyright material so that it can be removed faster. More...

Posted on Businessblog™

1336 - Apr. 30, 2007 - 4.41 PM EST

Yahoo acquiring the rest of Right Media

Today, Yahoo said that it is acquiring for about US $680 million the remaining 80 percent interest in online advertising exchange Right Media Inc. that it doesn't already own.

Yahoo had acquired a 20 percent stake in Right Media in October of last year. The company added that shareholders would be paid in roughly equal parts of cash and stock, with Yahoo assuming the New York-based company's options and equity awards nevertheless.

Overall, Right Media said more than 19,000 advertisers, publishers and networks buy and sell pay-per-click advertising on its auction-based exchange.

Posted on Businessblog™

1335 - Apr. 30, 2007 - 2.17 PM EST

Raising the bar on Google and Yahoo

FAST Media, a creation of Fast Search and Transfer has launched a new product designed to help newspaper publishers boost their online revenues without having to use such search engines as Google or Yahoo in order to do it.

The new service will allow users to optimise their visibility without paying specific advertising fees. Overall, users are charged a one-time fee for the software and then no further fees are charged between FAST and the client.

Analyst Tom Foremski welcomed FAST Media and commented that current arrangements between large search engines are one-sided.

Foremski said "not only do media companies give up a big share of the revenues but the price of online advertising is kept low because the media partners have to compete with what Google and Yahoo charge for advertising on their own sites."

Foremski added "this means that unless media companies can reduce their operating costs to the same level as the search giants, revenues from online advertising through the search engine ad networks will never be enough to cover their costs". Read more...

Posted on Businessblog™

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