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My 2 featured articles for the week ending Mar. 28, 2008:

Archived blogs for the week of April 14, 2008

1425 - Apr. 17, 2008 - 5.13 PM EST

Google comes back to life... but did it ever go?

Web search giant Google reported first-quarter earnings that squarly beat Wall Street's even most conservative estimates. Google's stronger profit was mainly driven by strong global sales and across many channels.

Some analysts had expected a much weaker outlook from Google due to fears that the slowing economy was weighing on its sales and that the company wouldn't meet its numbers.

Google's stock soared in after-hours trading to about $530 a share, up from the $449.54 it closed during normal-day trading today. Volume was also very heavy.

Overall, Google's net income rose 30 percent to over $1.309 billion, or $4.12 per share.

Sales rose 42 percent to $5.2 billion. Excluding advertising sales that Google shares with partners (also known as traffic acquisition costs or TAC), the company reported revenue of $3.7 billion, which beat analysts' forecast of $3.6 billion.

A little over 53.2 percent of Google's sales came from outside the United States.

Excluding a one-time charge, Google said it earned a little under $1.543 billion, or $4.84 per share, higher than estimates of analysts polled by Thomson Financial, who typically exclude one-time items from their estimates, of $4.52 cents per share.

Google's stock jumped about 10.8 percent in after-hours trading on the news. The online giant has struggled lately, with investors worrying that Google's explosive growth is slowing down fast and that online advertising may not be immune from an economic downturn as many said it would be. Read more...

Posted on Businessblog™

1424 - Apr. 15, 2008 - 12.53 PM EST

I'm telling you this will gain in popularity...

Internet marketing company Lyris has launched a new Web portal designed to connect various online marketers together and will enable them to learn from one another.

Lyris said it will officially launch its new Lyris HQ portal at the Ad:tech conference in San Francisco tomorrow. But Lyris said that the site is already live, and that it offers content and interactivity around such topics such as online marketing best practices and how to increase overall ROI.

Dave Dabbah, Lyris's vice president of marketing said "we saw a definite need in the online marketing industry for a place where thought leadership could be fostered and ideas shared among its various members."

Lyris' new website will be updated at least once a day and will feature blog posts on marketing, content devoted to specific online marketing channels, including e-mail marketing, Web analytics, site optimization, guest editorials from industry leaders and an opportunity for Internet marketing professionals to post comments in response to the content they read on the site.

It will also include an article on the five biggest e-mail brand killers, a piece on the quality of Web site landing pages and a white paper on specific key metrics to consider before designing and evaluating PPC (pay-per-click) campaigns.

In addition to becoming a gathering spot for online marketers, the portal also stands to help raise the profile of Lyris, which is best known for managing large-scale e-mail campaigns for a group of large companies, including Visa, McAfee, Intuit and Alibaba.com.

Through acquisition and in-house expansion, it has added Internet-based offerings such as analytics and Web site content management.

"Moving into new areas and broadening offerings is a key for many e-mail marketing firms, many of which offer similar services and pricing," said Forrester Research analyst Shar VanBoskirk.

"Today, email marketing is a mature but crowded space and there isn't as much differentiation among the players as in some other areas of interactive marketing," Shar added. "Smaller companies in particular are eager to find one-stop solutions that enable them to see across multiple types of campaigns and quickly analyze what's working and what isn't." Read more...

Posted on Businessblog™

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