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My 2 featured articles for the week ending Aug. 3, 2007:

Archived blogs for the week of August 6, 2007

1359 - Aug. 9, 2007 - 2.14 PM EST

Google updates its AdWords program

There are many times in a day when Internet marketers wished their ads enjoyed top placement, simply because of the fact that AdWords advertisements perform better and achieve higher ROI when they appear above some Google search results.

Such PPC ads ads must meet or exceed a top placement quality threshold, and Google searchers receive high quality ad results, while at the same time Web advertisers get the traffic they desire. This is a win-win situation.

In Google's AdWords program, one of the greatest determining factor is top ad placement. This simply means no one will ever be able to pay their way up to the top.

Recently, Google has been working on an improvement to the top ad placement formula that will soon offer Internet marketers improved control over achieving top placement, while at the same time increasing the quality of its ad results for its users.

One of the basic and most important parameters to the equation is how Google considers PPC cost.

The exact formula considers what Google calls its "Ad Quality Score" and actual (read: real-time) CPC (cost-per-click).

Google's new and improved formula will still heavily weigh Quality Score. However, instead of the actual CPC, it will evaluate an ad’s maximum CPC.

Here’s why:

In part, actual CPC is determined by the specific bidding pattern of advertisers below any specific ad under analyzis. This simply means that an ad’s chance of being moved to a top spot could be affected by random factors marketers simply cannot influence. Read more...

Posted on Businessblog™

1358 - Aug. 8, 2007 - 2.24 PM EST

Microsoft and Digg sign ad deal

Yesterday, Digg Inc. and Microsoft signed an agreement in which the two companies will collaborate in creating relevant advertising to about 17.1 million monthly visitors to Digg.

The initiative is a new website that harnesses the collective wisdom of the world’s online audience to prioritize the large amount of content available on the Internet.

Microsoft’s advertising technology and sales force combined with Digg’s unique and growing user community makes possible the three-year collaboration, in the companies’ commitment to technological innovation. Read more...

Posted on Businessblog™

1357 - Aug. 7, 2007 - 11.52 AM EST

Will privacy groups win over targeted advertising?

The FTC (Federal Trade Commission in the US) is scheduled to host a two-day conference on targeted advertising in two months, following a series of complaints by some privacy groups.

Jessica Rich, assistant director for the FTC's division of privacy protection said "this meeting is meant to learn more about some current practices in targeted advertising. The FTC wants to hear how Internet advertising companies protect the personal data they collect, how they notify consumers about that data and whether the data is sold or used by other agencies."

Rich added "is it secure where it is stored? Are agencies following any kinds of standards? These are questions that we get a lot, and many industry observers have also."

In three months, the CDD (Center for Digital Democracy) and the U.S. PIRG (Public Interest Research Group) filed a joint complaint with the FTC against Microsoft and other Internet-based advertising companies, accusing them of using "unfair and deceptive" business methods to collect data about their potentially new and older customers. Read more...

Posted on Businessblog™

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