Hello, I am Serge Thibodeau and I am a search engine optimization expert. My company is Rank for $ales and this is my personal search engine blog. This is where I give my personal comments, some general observations I make about the search industry as a whole, interesting SEO articles and topics that will interest anybody that owns a website and wants it to rank higher in the major search engines. This blog is updated daily and is said to be addictive. Welcome to Serge Thibodeau, Live.

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Blog archives, week of Aug. 9, 2004

432 - August 13, 2004 - 5.02 PM EST

Google standing behind Playboy article

Management at Google is standing behind a controversial interview of Larry Page and Sergey Brin in Playboy magazine. Google acknowledges that the article could put the company in violation of federal rules regarding initial stock offerings.

Posted on Businessblog™


431 - August 13, 2004 - 7.48 AM EST

Internet Advancement must refund its clients

That's what happens to an SEO firm that makes exxagerated claims or promises it can't deliver. Almost everyday at Rank for $ales we get prospective clients asking us if we can optimize their sites for about $ 80 a month... Let's be serious here. What can you honestly expect for $ 80 a month? Before dealing with any SEO company, you should always make sure they are knowledgeable, honest and most of all, that they have a strong code of ethics.

Story:
The state attorney general said yesterday Redmond-based Internet Advancement must pay penalties for failing to get its customers top placement on major search engines.

Posted on Businessblog™


430 - August 12, 2004 - 2.08 PM EST

Even the UK government advertises on Google

Directgov, the government's flagship website, was launched in March but has not attracted the numbers hoped for.

Posted on Businessblog™


429 - August 12, 2004 - 2.04 PM EST

Archiving and storing information on the Internet

The development of inexpensive data storage technology and falling prices in hard disk drives has made what once seemed an impossible dream a reality, digitizing and storing the entire Internet, the world's 100 million books, 2 or 3 million audio recordings and millions more TV shows and videos.

Posted on Businessblog™


428 - August 11, 2004 - 1.12 PM EST

Part Two on the SEMPO controversy

Mike Grehan continues with his part two of the SEMPO scandal.

I've said it the last time and I will say it again: I'm happy I did'nt join SEMPO last year, especially in light of Mike Grehan's view on the subject. SEMPO had a chance to repair their negative perception among many SEO's at last week's SES in San Jose and did'nt take it. Too bad.

You can read Mike's first article here.

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Posted on Businessblog™


427 - August 11, 2004 - 10.20 AM EST

Shoppers using search engines know what they want

According to the experience of Shoes.com, shoppers who arrive at a site via specific keywords are buyers that know what they want.

Mondy Beller, vice president of marketing at Shoes.com, the e-commerce website operated by shoe manufacturer Brown Shoe Company, says the site’s lowest percentage of returns comes from those shoppers who come to the site via paid search, generally landing on product pages.

Posted on Businessblog™


426 - August 11, 2004 - 9.25 AM EST

StepUp launches its new shopping search engine

Yesterday, StepUp launched their local shopping engine, presently in its beta version. On StepUp.com, web shoppers can easily find popular retail products near their current location.

Posted on Businessblog™


425 - August 11, 2004 - 7.26 AM EST

Online ads may be intrusive, but effective

Internet surfers are not deterred by the fact that they find online advertising intrusive. New research from the European marketing company TradeDoubler proves online advertising is catching up with TV advertising in terms of mass-market penetration — in more ways than one.

Not only did the study, which interviewed more than 2,000 UK Web users, find that more and more consumers are online, it also found that 84% of them had clicked on an online ad, but — mirroring what they say about TV ads — 70% of the respondents said they found Internet ads intrusive.

Posted on Businessblog™


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424 - August 11, 2004 - 7.14 AM EST

eCommerce sales increasing in Spain

Nielsen//NetRatings reports the number of visitors to online shopping portals in Spain has risen by 31% over the past year. Online shopping is increasingly popular in Spain, with nearly 2.8 million Internet users shopping online in June 2004, according to Nielsen.

Posted on Businessblog™


423 - August 10, 2004 - 12.58 PM EST

Google will end its IPO registration Thursday

Google will close the registration process for its IPO auction Thursday, setting the stage for the online search engine leader's hotly anticipated stock market debut.

Posted on Businessblog™


422 - August 10, 2004 - 7.54 AM EST

Frenzy in paid search industry to moderate

The growth rate for paid advertising search revenues will significantly slow in the next six years, said JupiterResearch on Monday. But that doesn't mean it's going away.

Paid search will continue to grow faster than any other sector of online advertising, increasing from $2.6 billion in 2004 to $5.5 billion in 2009, according to Nate Elliott and Niki Scevak, lead analysts on the research firm's new report.

Posted on Businessblog™


421 - August 9, 2004 - 7.37 PM EST

Google and Yahoo settle out of court

Google gave Yahoo 2.7 million shares of Class A common stock, which could be worth more than $280 million if Google's impending IPO garners at least the bottom of its suggested price. In return, Google got out of a patent infringement suit and a dispute over stock warrants owed Yahoo for a 2000 services agreement.

A Yahoo spokesperson said the agreement grants Google a license to the '361 and several other patents owned by Yahoo. "There is no ongoing licensing fee. It's netting out at a one-time share receipt for the life of the patents covered under the suit," she said.

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Posted on Businessblog™


420 - August 9, 2004 - 6.45 PM EST

Search tools need to be refined

Even if search engines have vastly improved access to information, search tools need to be refined to make it easier to cull information or conduct search queries. That was the word from researchers and speakers at the New Paradigms for Using Computers Conference, held at IBM's Almaden research lab here last week.

Posted on Businessblog™


419 - August 9, 2004 - 9.10 AM EST

Yahoo acquires travel company FareChase

Yahoo has acquired FareChase, a small online travel company, to help broaden its Web search capabilities. Yahoo purchased New York-based FareChase on July 2 for an undisclosed sum, company spokeswoman Nicki Dugan said late Friday. FareChase, founded in 1999, has 25 employees, the majority of which will relocate to Yahoo's headquarters in Sunnyvale, Calif.

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