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Blog Archives for week of July 12, 2004

373 - July 16, 2004 - 11.27 AM EST

Google can now browse by name, not just URL

Wishing to keep surfers from using rival search engines, Google this week added a new feature to its regular toolbar that lets users search by typing in simple words, not Web addresses.

Posted on Businessblog™

372 - July 15, 2004 - 2.56 PM EST

I have been quoted in Business Week magazine

In March of 2004, Loren Coleman-Lochner of Business Week magazine contacted me and asked a number of questions pertaining to the major changes to Google's search algorithm, after the infamous Florida update, and the drastic effect it had on many business websites, notably those in the real estate field.

When she asked me how site owners or their webmasters can help improve the visibility of search engines, I answered:

"Try to include your keywords and key phrases a few times on your specific pages, and make sure you also include them in your title tags and headers". I also talked about the importance of keyword density and keyword frequency.

You can read Loren Coleman's article here and also here.

Posted on Businessblog™

371 - July 15, 2004 - 12.42 PM EST

How to solve irrelevance with Textonomy

Any Web user trying to carry out online searching is faced with excessive amounts of irrelevance, incoherence and downright inaccuracy.

Routinely, search engine queries fail to produce relevant results; advertisements fail to link appropriately to websites; and products cannot be found in online store catalogues.

Fortunately, semantic search technology is at the rescue.

Posted on Businessblog™

370 - July 15, 2004 - 12.37 PM EST

Picasa acquired by Google

Google has acquired a company called Picasa that produces management software for organizing digital photographs.

The photo management program runs a peer-to-peer network for sharing digital photos, Google announced on Tuesday.

Posted on Businessblog™

369 - July 15, 2004 - 9.01 AM EST

Study: Text ads increase brand awareness

An Interactive Advertising Bureau study conducted by Nielsen//Netratings found that text ads, such as those appearing to the right of content in Google AdWords placements, increased brand awareness by 27 percent.

Posted on Businessblog™

368 - July 14, 2004 - 3.46 PM EST

Rank for $ales is Number One in AltaVista

It took us a bit of time, but we finally made it! Under the very generic keywords "search engine optimization", the Rank for $ales website is now ranked Number One in AltaVista, ahead of all our competitors.

Please click here to verify this for yourself.

Congratulations to all our SEO staff for a job well done. Now, let's repeat the same feat for Yahoo, Google, MSN, AOL and all the others...     ;-)      Evil grin!

AltaVista is owned by Yahoo, and has a very respectable ranking of 177 on Alexa, which is considered very high. To give you an indication how high this is, CNN has a ranking of 36 on Alexa.

Alexa ranks websites between 1 and 100,000. As opposed to Google's Page Rank™ formula, the lower the number in Alexa, the higher that site's ranking. Comparatively speaking, in Alexa, Google ranks Number 4.

Posted on Businessblog™

367 - July 14, 2004 - 11.14 AM EST

A search engine, for travelers

Travelzoo, an online travel marketplace, launches a search tool that lets users query low-cost travel and carrier sites, by entering specific travel-related information.

Posted on Businessblog™

366 - July 14, 2004 - 8.37 AM EST

Google to add audio and video search

Well, I guess it was just a question of time...

Google is said to developing a new feature, allowing users to search the Web for video and audio clips. The company has yet to announce plans for the new service, but Google founders Sergey Brin and Larry Page made no secret of it during talks with investors and media executives at an annual retreat hosted by investment bank Allen & Co. in Sun Valley, Idaho.

Posted on Businessblog™

365 - July 14, 2004 - 8.31 AM EST

Online marketing works for the travel industry

Online travel will comprise 33% of all travel bookings by 2006, according to a PhoCusWright report released last week.

Online travel revenues will increase by 34% to reach 52.8 billion in 2004, compared to $39.4 billion in 2003. This represents a large increase from 1998, when early online travel sites accounted for just $3 billion in revenues, but still a far cry from the $120 billion worth of online travel revenues that come in through the phone.

Posted on Businessblog™

364 - July 13, 2004 - 8.36 AM EST

Marketleap being acquired by Digital Impact

There is more signs of consolidation in the search engine marketing industry. Integrated digital marketing products seller Digital Impact Inc. of San Mateo, says it is acquiring Marketleap, a San Francisco-based Internet marketing firm specializing in search engine marketing services, for $1.5 million in cash and 1.25 million of Digital Impact's shares and options.

Posted on Businessblog™

363 - July 13, 2004 - 7.45 AM EST

Being number one helps in PPC

Atlas DMT released research demonstrating the impact of paid search listings rank on traffic, and how marketers can better model and forecast paid search campaigns.

"What does being number one in search really mean to your business?" asks Young-Bean Song, director of analytics and the Atlas Institute, Atlas DMT. "Just like any other marketing channel, success for search is about balancing cost and volume. Understanding those trade-offs is the focus of this research."

Posted on Businessblog™

362 - July 13, 2004 - 7.39 AM EST

Yahoo acquires Oddpost.com

Search engine Yahoo has agreed to acquire Oddpost.com, a supplier of online news and email services. The amount of the transaction wasn't disclosed at this time.

The two companies confirmed Yahoo's plan to purchase Oddpost on Monday, but disclosed few details about the buyout. According to a source familiar with the acquisition, Yahoo paid close to $30 million for the company. Oddpost's 10 employees, based in San Francisco, will now report to Yahoo's Sunnyvale headquarters.

Posted on Businessblog™

361 - July 12, 2004 - 7.01 PM EST

Google will be listed on NASDAQ, not New York

Google has decided to be listed on NASDAQ, instead of the New York stock exchange for its upcoming $2.7 billion IPO.

Google's statement is part of a regulatory SEC filing done on Monday. The Mountain View, Calif.-based search company, which filed to go public in late April, had not previously disclosed information on its chosen stock exchange, and it has yet to propose a trading symbol.

Posted on Businessblog™

360 - July 12, 2004 - 10.06 AM EST

Microsoft making it easier finding data on hardrives

Microsoft is developing new technology to allow users finding information stored on hard drives easily, such as e-mails, certain documents and various data files.

On the other hand, Google is reportedly working on similar technology to allow faster and more relevant searches of information stored on personal computers. "We are collaborating together across groups," Raikes told a group of reporters Thursday, adding that existing search functions within Office programs were already advanced enough to deliver relevant information to users.

Posted on Businessblog™

359 - July 12, 2004 - 8.20 AM EST

PPC advertising gaining in popularity

The PPC search industry in Australia will be worth about $70 million in 2004, and will grow to $250 million in 2008, as the demand for pay-per-click advertising grows.

The findings are in the first independent analysis of this burgeoning category of online advertising, to be released today by Frost & Sullivan.

Posted on Businessblog™

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