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Blog Archives for the week of July 26, 2004

403 - July 30, 2004 - 10.02 AM EST

Google used to exploit security vulnerabilities

Google is a good tool for many hackers, said a security expert on Thursday. Google's ability to record Internet sites' content can be used to pinpoint those with weak security, Johnny Long, a security researcher and computer scientist for Computer Security Corp. told attendees at the Black Hat Security Briefings here.

Posted on Businessblog™

402 - July 30, 2004 - 8.41 AM EST

AOL saw strong advertising sales thanks to Google

Time Warner said yesterday that AOL saw strong advertising sales growth in the second quarter, after nearly three years of declines, thanks to help from its Google search partnership.

Ad sales climbed 23 percent in the quarter to $221 million. Paid search revenue through AOL's Google partnership grew 76 percent from a year earlier to $72 million.

Posted on Businessblog™

401 - July 29, 2004 - 12.25 PM EST

Ask Jeeves second-quarter earnings double

Internet search provider Ask Jeeves's second-quarter earnings doubled, after the company increased its market share with the acquisition of Interactive Search Holdings earlier this year.

Posted on Businessblog™

400 - July 29, 2004 - 10.09 AM EST

Yahoo's Terry Semel wants more shares of Google

Yahoo wants more than its allocation of just 5.5m shares in the upcoming Google IPO, as controversy over the sky-high price of Google's shares announced on Monday.

Terry Semel is demanding more shares from upstart Google in a contract dispute stemming from the partnership that the two companies formed in 2000.

Posted on Businessblog™

399 - July 28, 2004 - 4.09 PM EST

View-throughs account for higher conversion rates than CTR's

These numbers from DoubleClick and eMarketer shed some light on the ever-changing field of search engine marketing, and as it relates to conversion rates.

According to a recent study done by DoubleClick, more Internet users make an online purchase after an ad impression than from a click-through. In its report, DoubleClick finds that "view-throughs" — online conversions that result from a user seeing an ad online but not clicking on it — account for a higher rate of conversions than click-throughs on online advertising.

Posted on Businessblog™

398 - July 28, 2004 - 2.02 PM EST

Online advertising to beat magazine ad spending

The Internet’s ability to target consumers and deliver TV-like advertisements are two reasons why online advertising spending is rapidly growing and will overtake the amount spent on magazines by 2008, according to a report by JupiterResearch.

By then, online ad spending will total $15 billion, compared to magazines’ $14.5 billion, said Gary Stein, a senior analyst.

Posted on Businessblog™

Web Hosting

397 - July 28, 2004 - 8.44 AM EST

Press freedom group criticizes Google and Yahoo

A press freedom group lashes out at Yahoo and Google for allegedly cooperating with the Chinese government to crackdown on web access.

The Paris-based Reporters Without Borders (RSF) said it, "deplores the irresponsible policies of United States Internet firms Yahoo! and Google in bowing directly and indirectly to Chinese government demands for censorship."

Posted on Businessblog™

396 - July 27, 2004 - 5.38 PM EST

Does the SEO industry need SEMPO?

Like many SEO's I know, in the last year, there's been an organization that calls itself SEMPO, which stands for the Search Engine Marketing Professional Organisation. SEMPO is supposed to help our industry. How? That, I still don't know. So far I still haven't found how they can help me as an SEO, or any of my clients for that matter.

This article, written by Mike Grehan, pretty much tells it all. If all of what Mike says is true, then I'm happy I haven't joined SEMPO last year, when there were a lot of "bells and whistles" around its launching.

Nevertheless, some of the principals at SEMPO happen to be people I respect in our industry, such as Fredrick Marckini and Brett Tabke. Still, Mike's article gives food for tought. It will be interesting to see how SEMPO reacts to Mike's article, and what they intend to do to change their current perception in the industry.

Posted on Businessblog™

Paid Inclusion

395 - July 27, 2004 - 12.56 PM EST

Overture adds Search Optimizer to its engine

Overture launches Search Optimizer, an enhanced campaign optimization product designed to help advertisers maximize the effectiveness of their Overture sponsored search campaigns.

Posted on Businessblog™

394 - July 27, 2004 - 11.46 AM EST

Associated Press to develop search tool

The Associated Press is to develop a tool that would search online news content, past and present. The goal is to offer a search engine with more participating news organizations and more content than is currently available today, said Tom Curley, AP's president and CEO. He added that the search solutions are expected this year.

Posted on Businessblog™

393 - July 27, 2004 - 7.50 AM EST

Microsoft tests online news aggregation service

Microsoft is testing a news aggregation service, as part of its increasing search competition with Google. In conjunction with its own MSNBC news site, the software giant is creating a page dubbed "Newsbot" that will draw news headlines from more than 4,800 other sites, in a manner similar to the Google News service.

The page will let visitors create their own customized news feeds that are powered by MSN's new search technology, the company said. (Google News offers something similar, but it calls them customized alerts.)

Posted on Businessblog™

392 - July 26, 2004 - 8.04 PM EST

MyDoom slams Google, Yahoo, AltaVista and Lycos

A similar variant of the MyDoom virus crashed Google, Yahoo, AltaVista and Lycos on Monday and continued to hamper e-mail accounts around the world.

The new version, variously dubbed MyDoom.M or MyDoom.O, was first detected early Monday morning and quickly went on a tear, flooding many mailboxes with hundreds of messages.

Posted on Businessblog™

Press Releases

391 - July 26, 2004 - 10.51 AM EST

Microsoft wants to beat AOL at all costs

At an October 2002 celebration to introduce Microsoft's MSN 8 Internet service, Bill Gates showed a video of himself wearing a butterfly costume and handing out software for the search service.

His point was that after seven years of floundering in the Internet access market, Microsoft would do whatever it took to beat its longtime rival America Online.

Posted on Businessblog™

390 - July 26, 2004 - 8.12 AM EST

Google's complaint of Froogles rejected by panel

Google's right to use the name "Froogle" for its online comparison shopping search engine came into fire Friday, when an arbitration panel rejected the company's challenge of a website named Froogles.

Posted on Businessblog™

389 - July 26, 2004 - 7.23 AM EST

Google sued for age discrimination

A lawsuit filed last week by a recently fired Google manager contends the company has cultivated a culture that discriminates against older workers and fosters serious morale problems.

The civil complaint, filed Tuesday in Santa Clara Superior Court, alleges Mountain View-based Google fired Brian Reid, 54, as its director of operations in February 2004 because he didn't fit in a culture emphasizing ''youth and energy.''

Posted on Businessblog™

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