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Blog archives, week of June 7, 2004

324 - June 11, 2004 - 7.41 PM EST

My 2 featured articles for the week

1) All you need to know about Fixed Placement
There are many advantages to using Fixed Placement Advertising in your paid online marketing campaigns. As one might expect, there are also a few drawbacks. But all in all, you should carefully evaluate fixed placement as a good source for additional traffic to your website. As you can probably tell from the name, the definition of fixed placement advertising can be summed up as a text link that is locked into a specific position, among other paid listings on the search results page.

2) How to properly submit to search engines
We get numerous emails and are regularly asked on how often a company should submit (or resubmit) their website to the crawling (or spidering) search engines. There are still a lot of people that wrongly believe they should submit their website on a regular monthly or weekly basis, in order to “maintain” their site in the search engines! Unless there has been substantial or significant changes made to its content, submitting a website that is already in a given search engine's database is even a bad idea, as some engines could treat it as spam.

Posted on Businessblog™

323 - June 11, 2004 - 3.05 PM EST

Advertising on news sites better than ever

The dual nature of online and offline media at CNN, MSNBC, New York Times and the Wall Street Journal attracts advertisers who see it as the perfect combination. Online news is time-sensitive. The hunger for news -- online and off -- is as insatiable as news organizations' willingness to feed that appetite.

For advertisers there’s a wealth of opportunity on the news sites. They can choose from traditional display units (banners, skyscrapers, buttons and classified listings) and brick-and-click combination packages. Or they can use innovative units and ad models like those offered through the NYTimes.com -- "surround" sessions, half-page ads, behavioral targeting and sponsored archives.

Posted on Businessblog™

322 - June 11, 2004 - 10.20 AM EST

Google considering support for RSS news feeds

Search engine giant Google is perceived at renewing its support for the RSS news feeds format in some of its search services, marking the latest turn in a standards war over technology.

RSS, or Really Simple Syndication, lets online publishers automatically send Web content to subscribers, giving readers a powerful tool to compile news headlines on the fly from several sources at once.

Posted on Businessblog™

321 - June 11, 2004 - 00.12 AM EST

Traffix acquires SendTraffic.com

Traffix today announces that it has signed an agreement to purchase all of the assets of SendTraffic.com, a search engine marketing company. Formed in 1999 by Messrs. Greg Byrnes and Craig Handleman, SendTraffic has been recognized as one of the top search engine marketing firms.

SendTraffic provides search engine marketing solutions to over 100 clients. During its five year operating history, SendTraffic has established strong working relationships with the major search engines and portals, including Google, MSN, Overture, FindWhat, Yahoo, AOL, Ask Jeeves and LookSmart.

Posted on Businessblog™

320 - June 10, 2004 - 11.12 AM EST

Microsoft looking at new filtering technology

Microsoft has unveiled a research project at its Silicon Valley campus which uses statistical analysis to locate spam web pages. Microsoft will be incorporating this new filtering technology into its forthcoming MSN Search portal, aiming to offer search results free of spam.

A spam web page is designed solely to fool search engines by linking keywords to web pages that the spammer wants to show up high in the search results.

Posted on Businessblog™

319 - June 10, 2004 - 9.23 AM EST

Ask Jeeves says acquisition of Tukaroo good strategy

Ask Jeeves's acquisition of software startup Tukaroo is an example of the kind of small transactions the company expects to continue to make, CFO Steve Sordello said.

Small buys like this one, which was announced Wednesday, won't affect the company's financial results but are "strategically important" as it works to strengthen its technology position for the search industry's coming battles, Sordello told a New York conference.

Posted on Businessblog™

318 - June 9, 2004 - 2.49 PM EST

Ask Jeeves acquires Tukaroo

Ask Jeeves has acquired all of the assets of Tukaroo Inc., a San Jose-based desktop search technology company.

"Since the 2001 acquisition of the Teoma search engine, Ask Jeeves' strategy has been to build or acquire differentiated, next-generation, and best-in-class products or technologies," said Steve Berkowitz, CEO of Ask Jeeves Inc.

Posted on Businessblog™

317 - June 9, 2004 - 12.24 PM EST

Overture signs deal with News Interactive

Yahoo subsidiary Overture Australia has signed a deal with News Interactive, to provide advertising and search services to the News websites.

The sites include news.com.au, CareerOne, realestate.com.au and websites for newspapers such as The Australian, The Daily Telegraph, The Herald Sun and The Courier Mail.

Posted on Businessblog™

316 - June 9, 2004 - 11.08 AM EST

Froogle creating controversy

With Father's Day approaching, Google is experimenting by promoting its own shopping site ahead of other online search results and ads.

That has prompted criticism from some industry experts who say that the giant search engine company appears to be compromising the unusually high standards that it has set for itself just as it prepares to sell stock to the public.

Posted on Businessblog™

315 - June 9, 2004 - 10.04 AM EST

Domain name registrations hits new record

If you think we are starting to run out of good available domain names, wait: it will only get worse! For the first quarter of 2004, Internet domain names are getting registered at a pace that surpasses the .dot com bubble of the 1999-2000 period.

In total, more than 63 million Web domain names are now been registered, approximately one for every 100 people in the world today. This number is greater than at any time in the Internet's history, surpassing even the heights that were seen during the Internet "bubble."

Posted on Businessblog™

314 - June 9, 2004 - 9.24 AM EST

Ask Jeeves files form S-3

Ask Jeeves has filed a universal shelf registration statement on Form S-3 with the Securities and Exchange Commission.

After the registration statement is declared effective by the SEC, the Company will be able to offer and sell up to $400 million of its common stock, preferred stock, depositary shares, debt securities and warrants from time to time in one or more public offerings.

Posted on Businessblog™

313 - June 9, 2004 - 8.41 AM EST

Andy Beal wins Marketing Sherpa award

Congratulations to Andy Beal of Search Engine Lowdown for winning the Marketing Sherpa award for one of the best search engine blogs!

Great work Andy! I must confess that I use some of SEL's news myself and consider it an important resource. Keep up the good work.

Posted on Businessblog™

312 - June 8, 2004 - 5.06 PM EST

Yahoo quietely testing a new home page

While Yahoo's redesigned homepage appears to be a preliminary test, the mock-ups show minor layout changes rather than a drastic overhaul of the home page.

According to this version, the six "buttons" that flank the Yahoo logo have been moved down into a "Y Services" box that also displays links to other areas on its site.

Posted on Businessblog™

311 - June 8, 2004 - 2.25 PM EST

Yahoo sues Google for patent infringement

Google could be paying hundreds of millions of dollars to Yahoo, if it loses a little-noticed patent lawsuit, unfolding in a San Jose courtroom. The case pits Google against Overture Services, an Internet advertising company bought by Yahoo last year. Overture claims it patented an online bidding system for ads seven months before Google introduced a similar system.

Patent attorneys who have reviewed the suit said Overture's patent claims can't be easily dismissed.

Posted on Businessblog™

310 - June 8, 2004 - 12.12 PM EST

LookSmart and Cal Athletics in partnership

LookSmart and the University of California, Berkeley, today announced a partnership. LookSmart will develop a web search property for Cal Athletics. This deal will support the university's athletic programs, while supplying highly relevant search results to Cal students and alumni.

Beginning this summer at CalBears.com, CalBearsSearch.com and via a toolbar application, CalBears Search(TM) will provide results powered by LookSmart's proprietary search technologies and 1.2 billion URL index.

Posted on Businessblog™

309 - June 8, 2004 - 9.40 AM EST

Yahoo using Google's AdWords

Even if the two companies are acknowledged competitors, Yahoo has begun advertising on Google, using Google's AdWords program.

AdWords works by having clients bid on keywords that can be used to query search engines. These keywords, when searched, will cause Google AdWords to display text ads associated with the content of the search.

Posted on Businessblog™

308 - June 8, 2004 - 8.46 AM EST

Google battling in China, Japan and Europe

Google has been a real success at home, but its biggest struggle may be unfolding on the shores of China, Japan and Europe. The future of the premier search engine company increasingly will be fought abroad, experts say, because growth in revenue from online advertising is slowing in the United States. By contrast, it's doubling in many countries overseas, where the market is just ramping up.

Like its competitors, Google makes most of its money from advertising placed next to online search results.

Posted on Businessblog™

307 - June 7, 2004 - 4.10 PM EST

Auction theorists figuring out Google's IPO

A survey by Standard & Poor finds that 48% of search engine users say they use mostly Google, compared to 20% for Yahoo, 14% for MSN and 7% for AOL.

However, Google could face challenges as it expands beyond search into offerings such as comparative shopping, social networking, and e-mail services, according to Part 1 of a pre-IPO report on Google also released today by Standard & Poor.

Posted on Businessblog™

307 - June 7, 2004 - 3.40 PM EST

Auction theorists figuring out Google's IPO

As Wall Street and some investors gear up for Google's US $ 2.7 billion initial public offering of shares, an obscure group of academics known as auction theorists are already trying to figure out the best way to get a piece of the action.

The Internet search engine's plan to go public through an auction has captured the attention of these researchers, who analyse bidding mechanics. That means they anticipate how bidders will behave, how much they are likely to spend and whether winners pay too much.

Posted on Businessblog™

306 - June 7, 2004 - 12.07 PM EST

A search engine for cell phones

Siemens's search engine function will also feature a statistical program that will keep track of keywords searched and provide the user with the 20 most frequent. Siemens search has already been deployed in Europe and can be used by 75 million users.

Posted on Businessblog™

305 - June 7, 2004 - 11.39 AM EST

Vivisimo ties with Yahoo for second place

About.com just finished a survey that polled a focus group of 181 men and women between the ages of 20 and 64, and found that metasearch engine Vivisimo tied with Yahoo for the second place in popularity, with a score of 4.6 out of 5.

Vivisimo employees a clustered approach to its search results. Clustering organizes the results into meaningful groups providing users a quick overview of the main ideas buried in the results.

Posted on Businessblog™

304 - June 7, 2004 - 10.52 AM EST

Porn websites 3 times more popular than SE's

Porn websites had more than three times the visitors of the major search engines combined during the last week in May, says Hitwise.

According to Melbourne, Australia-based Web-tracking firm Hitwise, visits to the top three search sites--Google, Yahoo, and MSN Search--accounted for just 5.5 percent of all Internet site visits during the week ending May 29.

Posted on Businessblog™

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All views and opinions expressed on this blog are those of Serge Thibodeau only and are not representative of any company listed. All slogans, trademarks, text or logo representation used or referred to on this blog are the property of their respective owners.