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Blog archives, week of June 28, 2004

348 - July 2, 2004 - 8.21 PM EST

My 2 featured articles for this week:

As I always do on Fridays, I just finished writing my 2 articles for this week:

1) Specialized markets and vertical search engines
Conventional search engines such as Google, MSN and Yahoo direct Web visitors to some of the sites related to their search query. Since about two years, specialized search engines now offer paid listings on their own search results pages. A good example of this would be comparison shopping search engines, such as Biz Rate, Yahoo Shopping and Froogle. Comparison shopping search engines act as online "traffic destination sites" to help shoppers find the products they are looking for. Such shopping portals also help compare prices on specific items, lengths of manufacturer's warranties, sizes, colours, etc.

2) 9 steps to better marketing for the search engines
If you need to write for your site visitors as well as the search engines, the following nine tips can be of good help. Always remember that all search engines are like humans: they want good and relevant content that will help everybody in the end. Failing to recognize this important step in your search engine optimization program can seriously impair your ROI.

Posted on Businessblog™

347 - July 2, 2004 - 3.57 PM EST

Online advertising staging a comeback

Internet advertising is making a comeback, with rekindled interest in the industry triggering some deals.

"What you're finding is a lot of undervalued assets in some of these firms," said Don Scales, president and chief operating officer of Agency.com Ltd., a Chicago online ad firm that on Tuesday, June 29, acquired rival Exile On Seventh LLC of San Francisco for undisclosed terms.

Posted on Businessblog™

346 - July 2, 2004 - 9.38 AM EST

Ask Jeeves partners with Kelkoo for shopping tool

Ask Jeeves teams up with Kelkoo to add a Product Search facility to its list of 'smart' search tools. Product Search is designed to enable easier search across a variety of shopping categories and comes on the back of comprehensive research into peoples online and offline shopping behaviours.

Posted on Businessblog™

345 - July 1st, 2004 - 9.44 AM EST

MSN completely overhauls its search portal

MSN launches new features for its MSN Search service, aimed at helping people get faster and easier access to the information they need.

Posted on Businessblog™

344 - July 1st, 2004 - 8.57 AM EST

Happy Birthday Canada!

I have to hand it to Google's lovely graphics department! They rock! Look at that- isn't this cute?

Great work Google (www.google.ca).

Happy Canada day to all Canadians (and to me)     ;-)

Posted on Businessblog™

343 - July 1st, 2004 - 00.15 AM EST

Sun Microsystems licenses search software

For many years, Sun Microsystems tried to boost Java on pc's, by licensing search software called "Watson" that's used to find information from the Internet.

Sun's version of the software is in rough form, but the Santa Clara, Calif., server seller is showing it at its JavaOne trade show. Java is software that lets the same program run on different computers--for example, those using Linux, Windows and Mac OS X.

Posted on Businessblog™

342 - June 30, 2004 - 10.42 AM EST

Ad agencies find SEM challenging

This news story fully agrees with what I've been saying for years: search engine marketing is a very specialized field and traditional advertising firms don't have the knowledge, the experience, the tools or the qualified training to effectively perform the work. The story also suggests these ad agencies are better off to leave the work to search engine marketing professionals.

Traditional advertising agencies find that search engine marketing is difficult. Not only is it more complicated than it would appear, but it's also difficult in making it profitable. Companies offering keyword bidding tools have lulled some agencies into a false sense of confidence. "Our bidding tool will make search engine marketing effortless," they were told.

Posted on Businessblog™

341 - June 30, 2004 - 9.18 AM EST

Major changes in the local search segment

The Kelsey Group today is slated to deliver an analysis of the major changes in the local search segment. The market research firm anticipates seeing a flow of advertising dollars from small businesses with very small ad budgets, and little to no Web presence.

The report comes on the heels of Overture's introduction Tuesday of Local Match, the Yahoo! company's local search product for advertisers and Web publishers. Recent initiatives by Google, Overture, FindWhat, and interactive Yellow Pages (IYP) provider InfoSpace have shifted the search spotlight somewhat from paid search to local search.

Posted on Businessblog™

340 - June 29, 2004 - 10.43 AM EST

Apple develops search technology

Apple Computer focusses on search technology, as it develops a new content indexing and search engine planned for Mac OS X 10.4.

During Steve Jobs's keynote presentation for this week's Worldwide Developer Conference, Jobs took the wraps off the new search technology, titled Spotlight, and compared it with the database file system Microsoft has promised for its 2006 Longhorn release.

Posted on Businessblog™

339 - June 29, 2004 - 8.20 AM EST

Spyware getting to be a problem for Google

Spyware is a big headache for Google, as new variations attempt to profit from the highly popular search engine, and its lucrative pay-per-click advertising program, by altering search results pages or delivering pop-up windows with their own lists of text ads.

Posted on Businessblog™

338 - June 28, 2004 - 7.11 PM EST

Overture announces the launch of Local Match

Overture announces the launch of Local Match™, its new sponsored search product which delivers local search listings to consumers searching online for local products and services.

Through Local Match, advertisers can precisely target customers interested in a specific neighborhood and present customized offers and business details to them.

Posted on Businessblog™

337 - June 28, 2004 - 2.57 PM EST

Microsoft to improve its search capabilities for July

Microsoft plans to improve its search capabilities from July, as it looks to compete with heavyweights Google and Yahoo, Microsoft chairman and chief software architect Bill Gates said today.

Gates told a media briefing in Sydney the company had "several milestones with its search site" on the way.

Posted on Businessblog™

Copyright © Serge Thibodeau 2004. All rights reserved.

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