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Hello, I am Serge Thibodeau and I am a search engine optimization expert. My company is Rank for $ales and this is my personal search engine blog. This is where I give my personal comments, some general observations I make about the search industry as a whole, interesting SEO articles and topics that will interest anybody that owns a website and wants it to rank higher in the major search engines. This blog is updated daily and is said to be addictive. Welcome to Serge Thibodeau, Live. |
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Blog Archives for the week of May 17, 2004 280 - May 21, 2004 - 9.47 AM EST Google offering guidelines to software developers Google's guidelines say software should follow common-sense rules of politeness: It should admit what it's doing, permit itself to be disabled and not do sneaky things like leak personal information. In an attempt to cut down on misbehaving adware and spyware, Google has released a set of suggested principles for software makers to follow when writing programs that embed themselves on Internet users' PCs. Posted on Businessblog™ 279 - May 21, 2004 - 9.10 AM EST Overture to expand services with large advertisers David Karnstedt, general manager of direct business at Overture, said the paid search provider's focus is not on rising competition from Google but following its parent company's lead and luring money from traditional direct marketers. After building its advertiser base with small businesses, Yahoo's Overture Services sees its biggest growth opportunity from large advertisers. Posted on Businessblog™ 278 - May 20, 2004 - 11.16 AM EST Google to offer new desktop search tool Google is expected to introduce a new desktop search tool soon and is the clearest indication to date that Google hopes to extend its search business to compete directly with Microsoft's control of desktop computing. Improved technology for searching information stored on a personal computer, the daily said, will also be a crucial feature of Microsoft's long-delayed version of its Windows operating system called Longhorn. Posted on Businessblog™ 277 - May 20, 2004 - 9.36 AM EST Google not keeping quiet after IPO filing According to this MSNBC / Washington Post article, Google is not keeping quiet, and it is still introducing new products and making new announcements. Since filing papers in late April saying it wants to sell $2.7 billion of stock to the public, the California-based search engine giant has not been shy about rolling out new products or articulating its views on software. Posted on Businessblog™ 276 - May 20, 2004 - 8.45 AM EST 70% of businesses will have an online presence Yahoo released the results of a survey today which reveals that seventy percent of small businesses have or will have an online presence by the end of 2004. The Yahoo Small Business survey was by Harris Interactive. By comparison, in October 2002, only 35 percent of small businesses had developed their own web site, according to a Small Business Administration report. Posted on Businessblog™ 275 - May 19, 2004 - 3.18 PM EST Youth-focused search engine compete against Google Sensis division has set aside a multi-million-dollar marketing budget to create a new youth-focused search engine brand that will compete against Google, Yahoo and Microsoft/Ninemsn for a share of the burgeoning Australian search market. At stake is the pressing need to protect Telstra's share of the directory advertising market, worth $1.265 billion according to Commercial Economic Advisory Service of Australia data for 2003. Posted on Businessblog™ 274 - May 19, 2004 - 8.35 AM EST Google and Overture sued by Geico Geico charged Google and Overture with infringing on its trademarks, when they sold them as keywords to Geico's rivals, so that the protected terms could appear in sponsored search results. According to the suit, that practice causes consumer confusion, in violation of the Lanham Act, the primary federal law covering trademark registration and protection. Posted on Businessblog™ 273 - May 18, 2004 - 4.05 PM EST Global Business Listing announces major price drop FOR IMMEDIATE RELEASE Montreal, Canada -- Global Business Listing, (www.globalbusinesslisting.com) an international paid inclusion search engine with clients all over the world, announces an important cost reduction in its listing fees. In operation since May 2003, Global Business Listing is a powerful search engine that helps companies and businesses increase their Web visibility through an effective 'paid inclusion' search service. "The global market for paid inclusion search engines is rapidly becoming the solution of choice for businesses, since it represents a low-cost solution and a highly efficient means of seriously increasing a company's website's visibility in the search engines", said Serge Thibodeau, CEO and founder of Global Business Listing. "What distinguishes Global Business Listing from its competition is its 'industry search' feature", added Mr. Thibodeau. "In addition to looking for information in the usual fashion using a search box, our users can browse through our industry-wide directory". "We have just slashed our annual listing membership rates to a low US $ 99 for a whole year. That works out to less than 28 cents a day", stated Mr. Thibodeau. The annual fee includes a custom-designed data sheet and listing page, complete with the customer's corporate logo, products and services description and full contact information. Global Business Listing also manages a network of paid inclusion resellers, further strengthening its brand. Additionally, Global Business Listing's customers benefit by an automatic 10% discount on their standard Web hosting costs, if they agree to switch hosting providers. For more information, visit our search engine at www.globalbusinesslisting.com Global Business Listing is a fully-owned GCIS subsidiary. Source: GCIS press release. Posted on Businessblog™ 272 - May 18, 2004 - 11.46 AM EST Survey: Big increase in email click-through rates According to new analysis by Bigfoot Interactive, click-through rates bettered their levels from the fourth quarter of 2003, including CTRs for the media sector, which increased by 96% from last quarter to reach 4.9%. Overall, most segments did well. Retail, financial services and media campaigns achieved 14%, 3% and 2% gains in delivery rates, respectively, with media campaigns managing a delivery rate of 93.3%, and financial services coming in at 92.4%. In terms of CTRs, the automotive sector boasted the best rate from promotional e-mails, followed by the retail and media sectors. Posted on Businessblog™ 271 - May 18, 2004 - 10.11 AM EST Man faces 5 years jail over Google share fraud A Dutchman who pleaded guilty to swindling wealthy New Yorkers by promising an inside track to Google stock and then blowing $350,000 (£198,000) of their money in a three-month spending spree on hotels, restaurants and gambling, could face more than five years in prison. Posted on Businessblog™ 270 - May 17, 2004 - 4.50 PM EST Will local newspapers still be around? “For local publishers, which have already been fighting the ‘new monsters’ eating away at their classified advertising, this may be a far greater challenge than the first Internet wave,” says the Neil Budde Survey. Posted on Businessblog™ 269 - May 17, 2004 - 3.34 PM EST Canadians are active users of search engines Canadians are active users of search engines, more than their US counterparts, with a comScore poll finding that 85% of the population has conducted one or more searches online, compared to 73% of people in the US. Posted on Businessblog™ 268 - May 17, 2004 - 1.07 PM EST DoubleClick to acquire Performics New York-based DoubleClick said it would pay $58 million in cash for search engine marketer Performics, plus additional payments of up to $7 million based on future earnings. Performics helps clients automate and track the performance of paid placements in search listings on multiple search engines. Posted on Businessblog™
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