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Blog archives, week of May 24, 2004

292 - May 28, 2004 - 4.37 PM EST

My 2 featured articles for this week

As I always do every Friday, I just finished writing two new articles on search engine marketing (SEM). As always, your questions or comments are always appreciated. Good reading!

Serge Thibodeau, SEO, Rank for $ales

1) 8 ways to target better sales in your SEM
In traditional print advertising or similar ad vehicles, companies pay for the number of people who are supposed to see the ad, or at least that is what is supposed to happen. With search engine marketing, companies participating in a PPC (Pay per Click) program such as Google’s AdWords or Overture, these companies are actually paying the search engines each time people click on their ads. This article offers some good tips on how to target better sales in your SEM campaigns.

2) Choosing the right keywords for maximum ROI
Today, for a company or ad agency to be truly successful in search engine marketing (SEM), choosing the right keywords that people are actually typing into Overture or the other search engines can mean the difference between a very rewarding online ad campaign, or one that fails miserably. However, it is fortunate that selecting the right keywords that will drive targeted and qualified sales leads to your website is a fairly simple exercise.

Posted on Businessblog™

291 - May 28, 2004 - 3.21 PM EST

Gmail generating more controversy

Google claims that anyone accusing it's Gmail service of privacy violations simply misunderstands its methodology. And now, the Mountain View, Calif.-based company has responded with a dedicated Web page addressing the issue: "Gmail and Privacy," which can be accessed from the Gmail home page.

Google's new Gmail (email) service, has come under considerable scrutiny since the company announced its intention to enter the email market in late March. Because of its controversial ad model, in which an automated program scans user's emails in order to deliver contextually relevant text ads, Gmail has drawn the ire of consumer activists, privacy advocates, and even federal regulators nationwide.

Posted on Businessblog™

290 - May 28, 2004 - 11.04 AM EST

Google, and how to build a better mouse trap

Search engine companies seem to be embroiled in a fight, trying to outdo each other, while at the same time trying to come up with a better mouse trap. Microsoft said it is planning to extend its new Web search technology to include search for information contained on personal computers, e-mails and databases.

Google is reportedly working on a similar feature to allow searches on local hard drives on PCs, while it is already locked in competition with Yahoo in the local search segment. Yahoo will use its community of users to deliver more customized search results, something that rivals such as Google and Microsoft will have a harder time doing, Chief Executive Terry Semel said on Thursday.

The comments come as Google, Yahoo and Microsoft position themselves for major upgrades over the next year as they try to attract more users and advertising revenue by enhancing their search services.

Posted on Businessblog™

289 - May 27, 2004 - 11.46 AM EST

Factiva brings together information

Factiva, a search engine, brings together information from more than 9,000 sources including newspapers, newswires, transcripts of news programmes from the BBC and other broadcasters, plus historical stock market data.

It is a program for desktop machines that lets customers search for information among this pool of sources. In its pre-Factiva incarnation, it was used by librarians and other information professionals whose job it was to find and supply facts to other people.

Posted on Businessblog™

288 - May 27, 2004 - 9.59 AM EST

Microsoft lets out a bit more information on search

"Microsoft's new search system will give consumers a new method for searching across any data type", said Yusuf Mehdi, head of Microsoft's MSN division. His remarks were broadcast online.

The technology is designed as a major search improvement for users trying to grapple with an increasing amount of digital information, offering a single hunting system instead of several different search engines, file management systems or other tools.

Posted on Businessblog™

287 - May 26, 2004 - 4.04 PM EST

Google's relevancy no better than its competitors

A report by Vividence (a market research firm in San Mateo, CA) found that Yahoo, MSN, Ask Jeeves and Lycos were all about as successful in finding information for specific queries.

Despite its stellar reputation, Google's search engine performed no better than its online competitors in returning relevant results in a key category, according to a study released Tuesday. However, Google outperformed its competitors in the overall rankings of the survey by a wide margin.

Posted on Businessblog™

286 - May 26, 2004 - 10.37 AM EST

Megasoccer Search... for soccer fans

Just when you tought you've seen it all, something comes along to challenge you! How about a search engine just for soccer and football fans... Far fetched? Not really. Read on.

Football and soccer fans now can find the latest football and soccer news and sports websites, with the launch of a new search engine dedicated specifically to these games. Megasoccer Search is a search engine devoted to soccer and football, and has an index of over 6,000 soccer websites.

Posted on Businessblog™

285 - May 26, 2004 - 8.36 AM EST

Online ad sales up almost 40 percent

The first-quarter estimate significantly outpaced online ad sales for the same period in 2003, when they accounted for $1.6 billion, a nearly 40 percent increase, the Interactive Advertising Bureau said.

Furthermore, the first-quarter returns were higher than those recorded for the fourth quarter of 2003, when the market reached $2.2 billion. The fourth quarter is typically the most successful period for ad sales across all communications and publishing mediums.

Posted on Businessblog™

284 - May 26, 2004 - 8.33 AM EST

ValueClick Media launches ChannelSearch

ValueClick Media launches ChannelSearch, a solution that enables advertisers to leverage the power of contextually-targeted ads and search.

ChannelSearch simplifies the online media buying and management process, while providing advertisers with access to two online marketing channels. Based on a flat-rate cost-per-click (CPC) pricing structure, ChannelSearch delivers targeted visitors.

Posted on Businessblog™

283 - May 25, 2004 - 2.12 PM EST

Yahoo revamps Messenger 6.0

Like its competition, Yahoo has brought self expression to the forefront of the user experience. Yahoo Messenger 6.0 includes build-your-own avatars, more Yahoo! IMVironments, new emoticons, and verbal animations that express attitude and emotion called "audibles."

The release taps deeply into Yahoo!'s wealth of Web properties. The most obvious add-on is a Yahoo! Search field embedded into the client's interface.

Posted on Businessblog™

282 - May 25, 2004 - 11.18 AM EST

Google looking at expanding its technology

Industry insiders say Google is considering entering into a kind of intimate technological relationship with its users. Google needs to expand its technology offerings into other areas if it's going to thrive, say many experts.

In particular, Google needs to defend itself from Microsoft. The Redmond, Wash., software giant plans to unleash the next generation of its Windows software, code-named Longhorn, sometime in 2006.

Posted on Businessblog™

281 - May 25, 2004 - 10.00 AM EST

Internet advertising revenues rising to new records

Internet advertising revenues have risen to the highest quarterly total since the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) began tracking revenues in 1996, marking a pronounced recovery from the dot-com doldrums.

The previous record was set in the fourth quarter of 2003. Before that, interactive ad revenues hadn't seen such heights since 2000.

Posted on Businessblog™

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