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Hello, I am Serge Thibodeau and I am a search engine optimization expert. My company is Rank for $ales and this is my personal search engine blog. This is where I give my personal comments, some general observations I make about the search industry as a whole, interesting SEO articles and topics that will interest anybody that owns a website and wants it to rank higher in the major search engines. This blog is updated daily and is said to be addictive. Welcome to Serge Thibodeau, Live. |
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Blog archives, week of May 31, 2004303 - June 4, 2004 - 5.59 PM EST My two featured articles for this week 1) Converting visitors into buyers 2) The Google Hilltop Algorithm Posted on Businessblog™ 302 - June 4, 2004 - 10.39 AM EST e-mail marketing performing well despite spam Recent findings by DoubleClick point to e-mail marketing performing fairly steadily into the first quarter of 2004, with click-through and open rates declining slightly, but delivery rates up 1.5% from one year ago. Click-through rates (CTR) generally stayed about the same or declined over the year, except for financial services e-mails. Posted on Businessblog™ 301 - June 4, 2004 - 9.55 AM EST Differences in search engine technology Despite their differences, Google, Yahoo and Ask Jeeves said they have the same mission, and essentially the same message to those seeking to improve their search engine rankings: it's all about relevancy. Posted on Businessblog™ 300 - June 3, 2004 - 11.02 AM EST The Google Search Appliance The Google Search Appliance (GSA) is a combined hardware and software solution for online enterprises that require either public-facing or corporate intranet search technology. On Wednesday, Google announced an upgrade to the service. Mountain View, Calif.-based Google claims that the new model is faster than previous versions, which have sold well in the past, but accounted for less than 5 percent of the company's $962 million in net revenue last year. The new configurations will allow online administrators to search for more documents at a faster rate, while a redesigned crawler (continuous crawl, which was first deployed on the Google.com search engine) will continuously scan the database contents of either intranet or Web site content to ensure up-to-date indexes. Search relevance will also be improved by deploying many of the same search technologies refined for Google.com. Posted on Businessblog™ 299 - June 3, 2004 - 10.59 AM EST Arnold Schwarzenegger to decide on Google Californian senator Arnold Schwarzenegger will be deciding on whether Google’s Gmail should be cancelled before it is even born. While the ironies will be apparent to anyone who has seen Arnie’s Terminator trilogy, Californian senators have approved a bill that limits Google's plans to scan messages and include ads based on what it finds. Posted on Businessblog™ 298 - June 2, 2004 - 9.18 AM EST Google offering new intranet search feature Google is polishing and increasing the number of search tools that it sells to companies, schools and government agencies, hoping to mine new revenue sources as it strives to become less dependent on online advertising. AP Wire reports that Google on Wednesday took another small step beyond its renowned online search engine releasing its most significant upgrade of a 2-year-old kit that’s sometimes called “Google in a box.” Posted on Businessblog™ 298 - June 2, 2004 - 8.24 AM EST Finding gas prices too high? Yahoo is offering a new search engine to save a few cents a gallon when filling up for road trips. Yahoo Search has launched an online gas price shortcut! The Yahoo! Search Gas Price Shortcut enables users to get the lowest gas prices for their area with just one click. Posted on Businessblog™ 297 - June 2, 2004 - 8.18 AM EST Google & MSN sending consumers to shopping sites While Google provides the highest percentage of all search engine traffic going to shopping sites, MSN Search drives the highest proportion of its own search engine traffic to shopping sites, Hitwise says in its recently released Search Engine Report. Google sent 4.73% of all search engine traffic to shopping sites in April, compared to 2.73% from Yahoo Search and 0.66% from MSN Search, Hitwise says. Posted on Businessblog™ 296 - June 1st, 2004 - 11.02 AM EST Online retailer's profit margins growing Forrester Research examined 150 online retailers, including Web-based retailers, catalogers that also sold online, and traditional brick-and-mortar stores. For 2004, Shop.org and Forrester expect online retail sales, including travel sales, to grow 27% over last year to reach $144 billion. Almost four-fifths of online retailers had profitable operating margins in 2003, the study indicated. Among the sectors that should experience very high growth in online sales this year are health and beauty (61%), apparel (42%) and flowers, cards and gifts (41%). Posted on Businessblog™ 295 - May 31, 2004 - 3.01 PM EST Baidu beats Google in terms of Web traffic Baidu has beaten Google, in becoming the fourth largest Internet website in the world in terms of web traffic, according to the latest Alexa traffic rankings. Another leading Chinese search engine, 3721.com, ranked seventh. Baidu claims that it has become the world's largest Chinese search engine with over 300 mln Chinese language website pages, and over 60 mln page hits every day. In China, it covers over 95% of Chinese netizens, with more than 80 mln users. Posted on Businessblog™ 294 - May 31, 2004 - 12.48 PM EST Google taking market share from trade publications The latest players to see a fearsome competitor lurking behind Google's meteoric rise are publishers of targeted magazines. Google provides readers with tightly targeted content about specific trade niches as well as equally tightly-targeted ads. Earlier this month at the annual conference of business-to-business group American Business Media, Pat Kenealy, CEO of tech publisher IDG, warned attendees about a foe he believed was underestimated. Posted on Businessblog™ 293 - May 31, 2004 - 10.38 AM EST Yahoo offers anti-spyware toolbar Yahoo just released a beta version of its downloadable toolbar that detects and removes spyware installed on a user’s computer. Yahoo will be testing the anti-spyware technology, which has been supplied by antispyware company PestPatrol. The software will be available to a limited number of users and no date has yet been set for the full release of the toolbar including anti-spyware. A spokesperson for Yahoo said the toolbar can be used to “perform a high-level scan of files on the PC to detect viruses or other applications that were installed surreptitiously and are used to spy on computer behaviour.” Posted on Businessblog™ Hosted by Sun Hosting Protected by Proxy Sentinel™ Traffic stats by Site Clicks™ Driven by escalate Search Engine Optimization enhanced by Pagina+™ Serge Thibodeau Live is listed in Global Business Listing This blogging site was designed by GCIS Graphics and logo done by Montreal Web Design Blogging software provided by Businessblog Developed on the Web Services™ development platform Serge Thibodeau, Live is a GCIS Web property Sponsor: Internet Services Broker Sponsor: B. Price W. H. Sponsor: Wholesale W. H. Sponsor: Canada Web Hosting Sponsor: Tech Blog Copyright © Serge Thibodeau 2004. All rights reserved. All views and opinions expressed on this blog are those of Serge Thibodeau only and are not representative of any company listed. 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