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Blog archives, week of September 6, 2004

489 - September 10, 2004 - 7.54 AM EST

Google still hiring engineers

Anyone who solves a 'Google puzzle' discovers that a website named for a solution, www.7427466391.com, only gives you directions to another website with another vexing math problem. Solve that, and you get to an internal Google page that praises “your big, magnificent brain” and invites you to apply for a job at Google.

Posted on Businessblog™

488 - September 10, 2004 - 7.25 AM EST

Apprentice Web site hosted by Yahoo

Yahoo announces that it will produce, host and sell advertising for the "Apprentice" website, the reality TV show in which participants battle for a job working for Donald Trump.

Posted on Businessblog™

487 - September 9, 2004 - 5.59 PM EST

Google's Browse by Name feature

Google's latest update of its toolbar includes “browse by keyword”, meaning if you type “how do I kill this hangover” into your IE URL field, you will get standard Google resutls for the response.

Posted on Businessblog™

486 - September 9, 2004 - 1.12 PM EST

Harris Interactive acquires WirthlinWorldwide

Harris Interactive has acquired WirthlinWorldwide, a privately held opinion research and strategic consulting firm, headquartered in Reston, VA.

Press Releases

The deal was completed with a combination of stock and cash valued at $41.8 million, and will add $50 million in annual revenue and 300 new clients to Harris Interactive. The combined firm will have over 1,000 employees and is expected to generate $210 to $215 million in revenue this fiscal year.

Posted on Businessblog™

485 - September 9, 2004 - 12.32 PM EST

Blog analytics and search engines

"Bloggers serve as a form of early radar on key issues and trends," said Pete Blackshaw, CEO of Cincinnati-based Intelliseek.

Radar 2004 is being offered as a free Web service that draws on Intelliseek's BlogPlulse software which tracks over two million blogs per day. BlogPulse was launched in May this year to showcase Intelliseek's blog analysis competency. It analyzes and ranks key issues and phrases posted in blog content.

Posted on Businessblog™

484 - September 9, 2004 - 8.03 AM EST

Danny Sullivan resigns from SEMPO

This does'nt surprise me one bit! In yet another sign that all is not well at SEMPO, Danny Sullivan has resigned yesterday...

Without Danny to represent the industry's best interests, who is there left? My fellow SEO colleagues and I have an even less clear idea of where this supposedly non-profit organization is going, and even less of WHAT can SEMPO do for us, our industry and our clients.

In the mean time, prospective clients and companies wishing to have their websites optimized are greatly encouraged to deal with an SEO company that has a clear and strong code of ethics, in order to protect them from companies which call themselves SEO's but are still using outdated optimization techniques, or black hat SEO tricks that might have the sites of their clients banned from the search engines.

By the way, Traffic Power just changed their names to First Place! Always be careful when you see a company change its name, especially in light of all its bad publicity in the past.

Posted on Businessblog™

Web Hosting

483 - September 8, 2004 - 2.21 PM EST

BlowSearch adds more functionality

BlowSearch will provide users with the ability to obtain search results in Spanish, Danish, Dutch, French, German, Italian, Norwegian, Portuguese and Swedish.

Users simply have to enter a search term in a language other than English and BlowSearch will automatically provide results in that language.

Posted on Businessblog™

482 - September 8, 2004 - 10.44 AM EST

Search marketers worry about Google and Yahoo

As various search engines offer analysis into the ROI and performance of marketers' keyword ad campaigns, some search marketers worry Google and Yahoo can obtain too much sensitive information about advertisers' businesses.

Last month, a customer questionnaire from Yahoo's Overture Services paid search unit ignited concern regarding its suggestion of a subscription program that would give insight into competitors' marketing tactics, including price per click, ad budgets and conversion information.

Posted on Businessblog™

481 - September 7, 2004 - 5.30 PM EST

Yahoo to begin testing FareChase

Yahoo said it would begin testing a travel price comparison search engine called FareChase, as it further integrates Web search services into its offerings.

Posted on Businessblog™

Paid Inclusion

480 - September 7, 2004 - 2.09 PM EST

Overture introduces Budget Smoothing

Starting in October, Overture will be introducing "Budget Smoothing", a new feature in which its system makes adjustments to the frequency in search listings that are displayed based on the depletion of a specified budget.

Posted on Businessblog™

479 - September 7, 2004 - 12.31 PM EST

30% of online visits come from search engines

More than 30.3 percent of U.S. visits to music retail websites in July 2004 resulted directly from search-engines.

According to a new report from Hitwise, the world's leading online competitive intelligence service, this high rate of search-driven music shopping compares with 19.2 percent for the overall retail category. July 2004 visits to music retailers from search engines and directories have grown by 49.0 percent versus the same period a year ago.

Posted on Businessblog™

478 - September 7, 2004 - 10.27 AM EST

Google's AdSense now letting up to 3 ads per page

Google is now allowing its AdSense publishers place up to three contextually targeted ads for each web page in a specific site.

Posted on Businessblog™

Copyright © Serge Thibodeau 2004. All rights reserved.

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