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Hello, I am Serge Thibodeau and I am a search engine optimization expert. My company is Rank for $ales and this is my personal search engine blog. This is where I give my personal comments, some general observations I make about the search industry as a whole, interesting SEO articles and topics that will interest anybody that owns a website and wants it to rank higher in the major search engines. This blog is updated daily and is said to be addictive. Welcome to Serge Thibodeau, Live. |
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Read the latest search engine news 
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My 2 featured articles for the week ending October 1st: 
Is Google PR still important?
The 10 Do's and Don'ts of SEOBlog archives, week of September 27, 2004 538 - October 1, 2004 - 1.03 PM EST FindWhat has alternative to the AdSense program FindWhat.com unveils AdRevenue Xpress, an automated distribution partner program targeting small to mid-sized businesses. The distribution method is similar to Google's AdSense, but it uses category- or keyword-targeting, rather than contextual targeting. Posted on Businessblog™ 537 - September 30, 2004 - 11.02 AM EST Will search engine advertising last until 2010? Speaking before 100 people gathered for the Emerging Technologies Conference (ETC) at MIT, Eric Brill, a senior researcher at Microsoft, said the monetization model of Internet search technology could be at risk. Brill said search technology will be a big money maker for Google and others in the short term, but he predicted the trend may not last long. Posted on Businessblog™ 536 - September 30, 2004 - 10.10 AM EST Traffic Power in the news, again! Just got this from Alan Beal and SEO Book: Traffic Power is back again, with yet another Traffic Power scam. They just setup a bogus forum 'Web-Advertising-Info.com' to promote more of their unethical SEO practices. Folks, avoid this forum and Traffic Power at all costs. Their own site, and the sites of about 5,000 of their clients have been banned by Google. Posted on Businessblog™ 535 - September 30, 2004 - 8.43 AM EST After 4 years, Vivisimo launches Clusty.com Search engine upstart Vivisimo is trying to convince people that Google isn't the most efficient way to find things on the Web. The little-known Pittsburgh company is taking aim at Google and other industry leaders like Yahoo Inc. with a new search engine called Clusty.com, scheduled to debut Thursday after four years of fine tuning. Posted on Businessblog™ 534 - September 30, 2004 - 8.29 AM EST Google replies to its China news issue A few days ago, Google explained their position on news in China and the inherent censorship of certain news stories on the Chinese version of Google News. Google News has also been looked into in the United States because of political bias reports. Some people seem to think that the Google News algorithm is serving better political play and supportive articles for George W. Bush on searches for “Bush” than they do for John Kerry on searches for well, “Kerry.” Posted on Businessblog™ 533 - September 29, 2004 - 5.15 PM EST Are Google News biased in any way? Danny Sullivan posted a thread at SEW forums named News Search & Biases, where he points to an article written at OJR.org named Balancing Act: How News Portals Serve Up Political Stories. Posted on Businessblog™ 532 - September 29, 2004 - 2.34 PM EST SEMPO adds three new board members A press released was announced today from SEMPO that they have elected three new board members. "The new SEMPO Advisory Board members are Chris LaSala, the Search Engine Marketing Channel Manager at Google; Neg Norton, the President of the Yellow Pages Integrated Media Association, and Safa Rashtchy; a managing director of Piper Jaffray and well known industry analyst."
Posted on Businessblog™ 531 - September 28, 2004 - 8.34 PM EST Analysts have difficulty reading Google With Google's quiet period having ended Tuesday, analysts whose firms took the company public can better evaluate reports and recommendations for investing in the high-flying search company. But investors will find researchers' predictions of the company's revenue and earnings as wide-ranging as a Google search for "confusion." Analysts say the questions will remain until Google issues some guidance to Wall Street. Posted on Businessblog™ 530 - September 28, 2004 - 2.29 PM EST New design for My Yahoo boosts screen real estate My Yahoo users can now test the new design layout. Jeremy Zawodny has some great information on this in his entry named few My Yahoo Beta, featuring RSS and Atom. Posted on Businessblog™ 529 - September 28, 2004 - 1.50 PM EST Market Central launches SourceWare (R) Market Central launches its SourceWare(R) search engine, the company's new "intent-based" enterprise search solution. SourceWare Search was established to fill a void within the corporate enterprise and commercial search markets for a deductive search engine capable of providing true relevance and personalization to users at multi-terabyte scale, as well as enable organizations or web search operators to reduce capital and maintenance expenses by up to 50 percent and more. Posted on Businessblog™
528 - September 28, 2004 - 12.49 PM EST What a large research firm knows about the Web In preparation for Web 2.0 next week, John Battelle spoke today to Gian Fulgoni, founder of Comscore. Gian is giving a great talk on the things a major research house knows about the Internet. Posted on Businessblog™ 527 - September 28, 2004 - 11.34 AM EST More statistics on PPC click fraud As PPC advertising increases on the Internet, so does click fraud attempts by some operators, in an effort to prey on PPC ads for their own benefit. Based on the experience of clients over the past two years, as much as 50% of PPC advertising in some very competitive categories may be attributable to click fraud, says Dimitri Eroshenko, CEO of web analytics firm Clicklab. Posted on Businessblog™ 526 - September 28, 2004 - 10.02 AM EST IBM to offer paid corporate search Later this week, IBM is expected to announce the availability of its DB2 Information Integrator (corporate search solution). IBM's DB2 Information Integrator will search not only HTML data prevalent on the Web but all the structured and unstructured data that is the lifeblood of corporate IT. That would include the whole gamut of Microsoft Word documents, Excel spreadsheets, PDF files and calendar entries that fuel business activity, observers said. Posted on Businessblog™
525 - September 28, 2004 - 9.39 AM EST Google News kills the exclusive news For the growing number of purely online publications, the problem of trying to remember who was first has become completely irrelevant. Instead, the most popular news site on the Net - Google News - has created a system which is killing the value of the exclusive online. Posted on Businessblog™ 524 - September 27, 2004 - 11.55 AM EST Moreover finds an answer to online advertising Moreover Technologies introduces a free, ad-supported news service that enables Internet surfers to set up a customized sample of news headlines from various outlets around the World Wide Web. San Francisco-based Moreover licenses technology that aggregates headlines and makes news searchable for Web visitors to partners, including Microsoft's MSN. Posted on Businessblog™ 523 - September 27, 2004 - 9.52 AM EST Google admits removing Chinese news links Fingers have been pointed at Google News China for government censorship, but the company maintains there's really no value in linking to websites which the Chinese government has rendered inaccesible.
Web hosting company Dynamic Internet Technology (DIT) reported that Google's Chinese news returned different results depending on whether the search was conducted in China or the US. Posted on Businessblog™ 522 - September 27, 2004 - 7.21 AM EST Find.com adds content providers Find.com signed PricewaterhouseCoopers LLC, IBISWorld, IOMA, Datamonitor and Mintel as new premium content providers for its business search engine. Find.com was founded in June 2004 to provide a solution for business professionals in need of precise and reliable business-related information. "As these partners allow us to tap into their proprietary databases to provide business professionals with access to premium content, Find.com continues to set itself apart as the one true business search engine that is available to the public,” stated Chris Travers, CEO of Find.com. Posted on Businessblog™ 521 - September 27, 2004 - 7.03 AM EST More on Google's censoring in China Western media was partly instrumental in the liberation of the European communist countries. The Web is an even more powerful tool for alternative information. The Chinese government knows this, which is why it fears search engines like Google and which is why Google should not give in to China's demands. Posted on Businessblog™ 
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