SEO Articles

Visit Rank for $ales

Read my bio

email me

Home

My 2 featured articles for the week ending Dec. 8, 2006:

Archived blogs for the week of Dec. 18, 2006

1284 - Dec. 19, 2006 - 10.01 AM EST

B2B marketers upbeat about 2007

Overall, more than 62 percent of B2B marketers plan to boost their marketing budgets for 2007, according to B2B Magazine's New Year Marketing Priorities and Plans survey.

Polled during the last two weeks of November among over 550 marketing executives, the study found that more than 29 percent of them expect their budgets to remain flat in the coming year, and 8 percent plan to reduce them.

Of those planning to increase their marketing budgets in 2007, more than 31 percent said they plan increases of 20 percent or more. On average, about 26 percent said they plan increases of between 10 and 14 percent, while 19.6 percent said they expect increases of between 5 and 9percent.

Then 11.5 percent of B2B marketers that were polled said they expect increases of between 15 and 20 percent, while less than 11 percent said they plan an increase of less than 5 percent.

Posted on Businessblog™

1283 - Dec. 18, 2006 - 12.16 PM EST

A Google phone to search the Web?

Google has reportedly held talks with European mobile phone operator Orange, about an important partnership to create a Google phone which would make it easier to search the Web.

Such a partnership between Google and Orange is seen as a potential catalyst for making Web use of mobile phones as natural as on desktop computers.

Executives from Orange went to Google's headquarters to hold preliminary discussions about a joint deal. The two companies believe that they have an affinity as brands that are perceived as both positive and innovative.

Their proposed plan centres on a branded Google phone, which would probably also carry the Orange logo. The mobile device wouldn't be revolutionary and would be manufactured by HTC, a Taiwanese firm specialising in smart phones and Personal Data Assistants.

Google's new phone might have a screen similar to a video iPod, but it would have built-in Google software which would dramatically improve on the slow and cumbersome experience of surfing the web from a mobile handset.

A source close to the talks said "Google are software experts and are doing some amazing work compressing data so that the mobile user gets a much better experience. They don't know so much about mobiles, but they are eager to learn from Orange's years of experience".

Among the potential benefits are location-based searches. Aware of your handset's geographical position, Google could offer a tailored list of local cinemas, restaurants and other amenities, and maps and images from Google Earth.

Posted on Businessblog™

Copyright © Serge Thibodeau 2006. All rights reserved.

All views and opinions expressed on this blog are those of Serge Thibodeau only and are not representative of any company listed. All slogans, trademarks, text or logo representation used or referred to on this blog are the property of their respective owners.