Serge Thibodeau, Live -- This is my personal search engine blog where you can read the latest news, the many recent developments and even gossip in the world of search engines.

Hello, I am Serge Thibodeau and I am a search engine optimization expert. My company is Rank for $ales and this is my personal search engine blog. This is where I give my personal comments, some general observations I make about the search industry as a whole, interesting SEO articles and topics that will interest anybody that owns a website and wants it to rank higher in the major search engines. This blog is updated daily and is said to be addictive. Welcome to Serge Thibodeau, Live.

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My 2 featured articles for the week ending Dec. 7, 2007:

  Does keyword density still matter?

  SEO of a Web site for a local market



Archived blogs for the week of December 10, 2007

1399 - Dec. 10, 2007 - 8.42 AM EST

Local search to exceed $5 billion in 2008

Borrell Associates says that local online advertising is already worth about $8.5 billion. That number consists of local search, local banner advertising and local video.

Overall, advertising banners are the largest spending category, and video happens to be the smallest. However, Borrell expects local search to increase substantially to become almost half of the total local online spending for 2008, which is projected to reach almost $13 billion.

Local search is expected to increase from roughly a current $2.5 billion industry to well over $5 billion next year.

Borrell expects local video to roughly triple from just over $400 million today to $1.27 million next year. The marketing research firm says "The Big Three" classified categories (jobs, cars, real estate) will have a 37.7 percent share of all online ad spending for next year.

As a whole, 2008 will be a perplexing year for local media companies trying to tackle the Internet. Most yellow pages publishers, cable companies, newspapers, radio and TV stations are still pinning their hopes on their traditional sales reps being able sell online ad packages. Read more...

Posted on Businessblog™




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