Serge Thibodeau, Live -- This is my personal search engine blog where you can read the latest news, the many recent developments and even gossip in the world of search engines.

Hello, I am Serge Thibodeau and I am a search engine optimization expert. My company is Rank for $ales and this is my personal search engine blog. This is where I give my personal comments, some general observations I make about the search industry as a whole, interesting SEO articles and topics that will interest anybody that owns a website and wants it to rank higher in the major search engines. This blog is updated daily and is said to be addictive. Welcome to Serge Thibodeau, Live.

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My 2 featured articles for the week ending Mar. 2, 2007:

  Efficient landing pages will convert better

  Selecting the correct keywords for your Web site


Archived blogs for the week of Feb. 26, 2007

1307 - Feb. 27, 2007 - 12.39 PM EST

Panama's initial results appear positive

Yahoo's introduction of its Panama search platform is the second phase in the rollout of its newer advertising system. comScore's report is based on the Internet behavior of its sample of one million online users in the United States.

Overall, the week ending Feb. 4 was adopted as the official baseline for sponsored search click-through rates (CTR) before Yahoo's new ranking model launched.

1306 - Feb. 26, 2007 - 5.38 PM EST

Google adds KML search to Google Earth

On Feb. 22, Google added KML search to its Google Earth site. Now you can use the search bar to see a listing of KML files found via Internet search that are applicable to your current Google Earth view.

As an example, if you are viewing Seattle, WA and you type in statues you will see applicable KML files. This is the first inclusion of Google's Internet crawl in Google Earth. It has had Local search for a while, but that comes from a seperate index.

This may be just the beginning of different search types to be included in Google Earth. We don't see any other reason why Google wouldn't continue to add geo-coded content as layers.

In the future we can expect blogs, Orkut networks, geo-referenced websites and books.

Posted on Businessblog™




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