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My 2 featured articles for the week ending January 21:

713 - January 22, 2005 - 11.04 AM EST

The Rank for $ales Weekly SEO Newsletter

As I always do every Saturday mornings, I just published this week's edition of our SEO Newsletter.

The Rank for Sales SEO and SEM Newsletter is highly acclaimed as one of the best newsletter covering exclusively the SEO, SEM and search engine news sector.

Get your free copy today.

Posted on Businessblog™

712 - January 21, 2005 - 9.55 AM EST

Rank for $ales launches its new SEO Help Forum

I'm particularly proud to announce that our SEO Help Forum is now officially live and we've already had some posts on it (with the questions answered, of course!)

Our forum is free to use, and like a few other good SEO forums online today, it is loaded with features, where anybody can leave a question, on an SEO or SEM-related question and get a timely answer back from an experienced group of SEO's.

Read our press release we just issued.

Got a question you need answered fast? Not sure on how to go about optimizing a particular part of your site? The Rank for $ales SEO Help Forum will offer similar functionalities, plus more. Our new forum is monitored by seasoned and experienced professionals 24/7, and, best of all, it's free of course!

Since about 1% to 2% of our current readership to our weekly SEO newsletter consists of SEO's and experienced webmasters that have been in business for three years or more, that's a potential of about 200 to 400 full-time SEO's that will be available to answer any SEO-related question you may have.

Attention SEO's reading this: NOW is the time to sign-up to our new SEO Forum if you want to offer tips or answers to questions. And, of course, you will be able to offer and promote your business name, with a link back to your site!

Posted on Businessblog™

711 - January 20, 2005 - 2.20 PM EST

Google still has a lot of competition

Keynote Systems made a study recently and reports that Google isn’t as far ahead in the search engine competition race as everyone thought.

Keynote's survey interviewed 2,000 consumers on the performance of Lycos, Yahoo Search, Google and Ask Jeeves and found that, although Google is still ahead of the game, Yahoo Search and MSN are close on its tail.

Posted on Businessblog™

710 - January 20, 2005 - 1.17 PM EST

America Online announces new search services

AOL announces several partnerships with smaller search companies to develop a desktop search tool, expanded local search and new opportunities for advertisers and businesses.

"Updating the service is an ongoing process," Jay Esmele, an AOL spokeswoman, told internetnews.com. AOL is working to gain ground from heavy search hitters Google (Quote, Chart), Yahoo (Quote, Chart) and Microsoft (Quote, Chart).

In addition to a cleaner look, improvements unveiled today should help users get answers faster. With technology from Vivisimo, search results are organized into topics and displayed alongside the list of general Web search results.

Posted on Businessblog™

709 - January 19, 2005 - 1.02 PM EST

Google will finally disregard comment links on blogs

This is certainly welcomed news!

Google is to introduce new technology controls in an effort to discourage people using comment links in blogs to manipulate rankings in its search results.

Otherwise known as "link" or "comment spam," the ruse is as old as Web marketing. Such Web site promoters use the comment form on forums, blogs or any Web page to place or gain a link pointing back to their own Web site.

And because Google and other search engines tabulate search results in part by a Web page's link popularity with other sites, the trick can boost a site's ranking--and more importantly, traffic. It can also produce irrelevant search results.

SEO Help Forum

In the age of blogging, the problem has grown acute because publishers have little recourse to stop outsiders from littering their comment forms with bogus links, short of shutting them down or inserting password protections.

Late Tuesday, Mountain View, Calif.-based Google plans to detail in its own blog a new tactic for blocking link spammers, according to a company representative.

Danny Sullivan, a search engine expert, said that Google plans to give publishers a new control, or tag, that they can insert onto a Web page to indicate that comments or links are not their own or of lesser value to the search engine.

Posted on Businessblog™

708 - January 19, 2005 - 10.35 AM EST

More on Yahoo's earnings results

Yahoo announced overnight a five-fold increase in its earnings, and wants to continue its path to growth and success.

Yahoo added that the internet had reached a "tipping point" where money was following consumers from television advertising to online alternatives.

The results were boosted by the sale of part of Yahoo's stake in Google, the rival paid-search advertising company. Excluding one-off sales of assets profits rose to $187 million.

Posted on Businessblog™

707 - January 18, 2005 - 6.15 PM EST

Yahoo's 4th-quarter earnings beat expectations

Yahoo reports 4th quarter and 2004 earnings that beat analysts expectations. The Internet bellwether reported $373 million in profits,
or 25 cents per share, for the three months ending Dec. 31.

The figure includes $185 million, or 13 cents a share, from the sale of an undisclosed investment.

Posted on Businessblog™

Infomercials

706 - January 18, 2005 - 5.47 PM EST

New click fraud detection service launches

A new service aimed at stopping click fraud in search marketing has been launched in the UK by ClickDetective.

ClickDetective works by putting in the loading page the ad links to a tag that makes it so click-throughs can be tracked. Firms can use IP addresses to determine where the clicks come from and which campaign led to the clicks.

West said that if irregular patterns or suspected fraud are uncovered, clients can use ClickDetective to pop up a window suggesting the user bookmark the page.

The service is aimed at firms advertising on pay-per-click (PPC) networks like Overture, Google and Espotting.

Click fraud involves spurious or harmful clicking of sponsored links, which ClickDetective says can mean much extra cost for PPC advertisers in unnecessary click-throughs.

Posted on Businessblog™

705 - January 18, 2005 - 5.41 PM EST

Vivisimo's Valdes-Perez on a roll again

Well, Raul is at it again!

Vivisimo plans for the expansion of its Pittsburgh headquarters into a new location, and for the establishment of a Paris office.

Vivisimos's Paris location will help support the growing worldwide demand for the company’s award-winning search products.

Vivisimo has positioned themselves as an important clustering search engine.

Web Hosting

“Over the past twelve months, Vivisimo has emerged as a major player in the search arena with the introduction of Clusty for consumers and Velocity for enterprises,” said Raul Valdes-Perez, CEO and co-founder of Vivisimo, Inc.

Posted on Businessblog™

704 - January 18, 2005 - 10.06 AM EST

Google updates its Picasa photo management tool

Google releases Picasa 2.0, a photo management software that's free. Picasa 2.0 makes it simpler for people to edit, organize and share digital pictures.

Google’s new version of Picasa offers photographers of all skill levels easy-to-use tools that automatically organize even the largest photo collections on a PC and turn average snapshots into great pictures.

Picasa was founded in October 2001. In May 2004, Picasa announced a technology partnership with Google’s Blogger service to make publishing digital photos with Blogger faster and easier. Google then acquired Picasa in July of 2004.

Posted on Businessblog™

703 - January 17, 2005 - 1.06 PM EST

MSN search beta improving itself

MSN is slowly boosting the percentage of search results it returns from its MSN search beta service, compared to those it returns from Yahoo.

Microsoft's MSN is slowly turning up the dial on its Web search beta, sending more and more visitors home-baked results over results from partner Yahoo.

While the lion's share of MSN search results come from Yahoo technology, the Internet portal is increasingly testing its own legs in the Web search race as it gets ready to introduce a full service sometime this year.

Paid Inclusion

Posted on Businessblog™

702 - January 17, 2005 - 10.20 AM EST

Is Google jumping into the telecom business?

Google is looking to hire Strategic Negotiator candidates with experience in identification, selection, and negotiation of dark fiber contracts, both in metropolitan areas and over long distances.

Is Google planning to build a global fiber optic network from scratch? And, if so, why?

Dark fiber refers to fiber optic cable that's already been laid, but is not yet in use. Thousands of miles of dark fiber is available in the United States, but there have been few takers due to the high costs of making it operational.

The question has cropped up in light of a recent job posting on the search engine giant's Web site seeking experts in the field.

Posted on Businessblog™

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