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My 2 featured articles for the week ending January 21:

Archived blogs for the week of Jan. 24, 2005

725 - January 28, 2005 - 6.07 PM EST

Google officially releases its AdWords API

Google has officially released its AdSense API (application programming interface) to its advertising partners, to help them improve and to better monitor their Internet advertising.

Google released a free test version of an API, or application program interface, to advertisers late Thursday, as it continues to expand efforts to help partners tap into its successful AdWords business.

The goal is to make it easier for companies buying ads on its site to track and predict placement trends for all its so-called "sponsored links."

Google has drawn praise and bolstered its revenue via the AdWords program, through which advertisers bid to purchase the rights to certain words or phrases that generate ads for their companies when they are entered in Google's search engine.

The search giant called the API beta program an "open invitation to developers to explore new concepts and then write great software" to manage their AdWords campaigns.

Posted on Businessblog™

724 - January 28, 2005 - 8.49 AM EST

FyberSearch upgrades its search engine

FyberSearch has been upgraded with a re-designed core search engine program that provides users with more relevant search results and in less time.

This is the first of two major updates that will be made to FyberSearch in the near future. This update focused on processing data in a more effective way, which ended up improving the speed and relevancy of search results. The second update will focus primarily on the relevancy of the search results and giving users more advanced features to use.

"I am very pleased with the new version of FyberSearch and cannot wait until the second update is made." Says Nathan Enns, Owner and Founder of FyberSearch. "I plan to make FyberSearch as relevant and eficent as possible."

Posted on Businessblog™

723 - January 27, 2005 - 1.26 PM EST

Business.com adds People Search to its engine

People Search enables business professionals to rapidly locate and learn more about certain sales prospects, potential business partners and job candidates on the Internet.

Business.com's People Search feature can look for summaries of 24 million business people, via a database developed and powered by Eliyon Technologies.

“People Search” provides business users looking to connect with fellow professionals, summaries of individuals based on data compiled from numerous sources on the Internet.

Posted on Businessblog™

722 - January 27, 2005 - 11.17 AM EST

Amazon mapping the streets of the US

Amazon's A9 search engine is masterminding an ambitious street mapping project, which will eventually duplicate digital photos of storefronts with more than 14 million U.S. business listings.

Amazon really wants to 'drive' people into local businesses. Yesterday, the company announced the first phase of its service, called A9.com Yellow Pages, with 20 million images from 10 cities, including Chicago, New York, San Francisco and Seattle.

Posted on Businessblog™

721 - January 27, 2005 - 9.40 AM EST

Ask Jeeves develops new wireless search services

According to a company executive, and wishing to provide yet another way for its users to tap new search capabilities, Ask Jeeves is developing new wireless search services to be offered soon this year.

Unlike competitors such as Google and Yahoo, Ask Jeeves currently doesn't offer a way for users to access its search engine via mobile devices, but that will change at some point before the end of 2005, said Daniel Read, Ask Jeeves's vice president of product management.

"In search today you have to offer several access points to provide a good search service for consumers, so we believe we have to be there in wireless search, and we'll be coming out with a mobile product this year," Read said.

Posted on Businessblog™

720 - January 26, 2005 - 11.13 AM EST

More on the Google browser rumor

There are still many rumors that Google is planning to design a new Web browser, after news that it has hired Ben Googer, the lead programmer on the Firefox development team.

In a statement on his blog, Goodger explained: “As of January 10, 2005, my source of income changed from The Mozilla Foundation to Google, Inc. of Mountain View, California.

“My role with Firefox and the Mozilla project will remain largely unchanged, I will continue doing much the same work as I have described above - with the new goal of successful 1.1, 1.5 and 2.0 releases.”

Posted on Businessblog™

719 - January 25, 2005 - 2.45 PM EST

Lance Podell will be the new CEO at Kanoodle

Kanoodle appoints Lance Podell, currently president, to chief executive officer, effective immediately.

Podell takes over the position of CEO from the company’s founder, Kent Keating, who will now serve as Kanoodle’s chairman.

Mr. Podell will continue to drive Kanoodle’s business, providing advertisers with the most transparency and control over their sponsored links campaigns and offering publishers the most advanced suite of sponsored links products for all of their pages. He will be based in Kanoodle’s New York City office.

Posted on Businessblog™

718 - January 25, 2005 - 1.44 PM EST

Google announces video search

Google announces the availability of Google Video, a new service that helps users search the content of certain TV programs from leading television content providers including PBS, the NBA, Fox News, and C-SPAN among others.

This announcement demonstrates Google's commitment to creating innovative technologies that provide access to a greater diversity of the world's information.

"What Google did for the web, Google Video aims to do for television," said Larry Page, Google co-founder and president of Products.

Posted on Businessblog™

717 - January 25, 2005 - 9.24 AM EST

More rumors that Google wants its own browser

Google hired the lead programmer of the Firefox Web browser, the newest step in the search engine's encroachment on Microsoft's turf.

Ben Goodger announced Monday on his blog that he took a job with Google on Jan. 10. The move is the latest of several that are fueling speculation that Google plans its own Web browser.

Firefox, which has cut into the dominant market share enjoyed by Microsoft's Internet Explorer browser, is a variant of the open-source Mozilla browser project originally begun in 1998 by Netscape Communications.

Posted on Businessblog™

716 - January 24, 2005 - 4.11 PM EST

Users confused between search results and paid ads

A new study finds that only 16 percent of users can tell the difference between search results and paid ads.

The Pew Internet and American Life Project reported Sunday that adults online in the United States are generally naive when it comes to how search engines work.

The major search engines all return a mix of regular results, based solely on relevance to the search terms entered, and sponsored links, for which a website had paid money to get displayed more prominently.

Posted on Businessblog™

715 - January 24, 2005 - 1.20 PM EST

Google loses French court case on AdWords

Google's France office lost a copyright lawsuit brought by hotel chain Le Meridien over Google’s AdWords service.

According to reports, Google is planning to appeal. Google's AdWords program allows advertisers to sponsor particular search terms so that, whenever that term is searched for, the advertiser’s link will appear next to the search results.

Posted on Businessblog™

714 - January 24, 2005 - 9.04 AM EST

Google to provide AdWords API to advertisers

This will probably be available only to larger advertisers at first, as well as 3rd party companies, but none were named in the report.

What this will allow is the greater flexibility in managing AdWords campaigns, allowing advertisers to write very customized applications to control an infinite number of possibilities with price fluctuations.

The possibilities are endless with this: competition, creativity, technological wits and PPC smarts will all come into play. It should make for an interesting future for the PPC industry.

Posted on Businessblog™

713 - January 22, 2005 - 11.04 AM EST

The Rank for $ales Weekly SEO Newsletter

As I always do every Saturday mornings, I just published this week's edition of our SEO Newsletter.

The Rank for Sales SEO and SEM Newsletter is highly acclaimed as one of the best newsletter covering exclusively the SEO, SEM and search engine news sector.

Get your free copy today.

Posted on Businessblog™

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