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My 2 featured articles for the week ending Dec. 16, 2005:

Archived blogs for the week of January 2, 2006

1071 - January 5, 2006 - 3.08 PM EST

Paid search to continue its rapid growth

According to a recent Piper Jaffray study, paid search is estimated to grow by more than 40 percent this year, with Google being the strong contender in market share and overall growth.

Globally, the paid search industry is expected to grow forty-one percent in this year.

According to two research notes released this week by Safa Rashtchy, senior research analyst at Piper Jaffray, Google expects its net revenues to increase by more than 58 percent during 2006.

In 2005, Google captured as much as 64 percent of the market, and that will only increase as the company takes advantage of its strong brand and high revenue-per-search metrics, Rashtchy concluded.

"Over the next five years, we estimate the paid search industry will grow at a 37-percent CAGR [compound annual growth rate] to more than $33 billion in 2010, and we expect Google to capture the lion's share of that revenue and grow faster than the market as a whole," Rashtchy wrote in the Google research note.

Rashtchy also raised the one-year price target for of Google's stock from $445 to $600, based on the company's dominance of a strong overall market, new initiatives like Google Base, and other factors.

Posted on Businessblog™

1070 - January 4, 2006 - 10.37 AM EST

Craigslist blocks SE robots

Craigslist has apparently blocked the crawling of its classified ads site from search engine spiders.

As a result of its voluntary blocking of search engine robots, Craigslist's Web pages are not showing anymore in search engine results pages.

A query in Google or Yahoo for an item in Craig’s “jobs” or “for sale” category will confirm that the content to the site has been removed entirely.

According to some observers, this could be the largest site de-indexing ever.

Posted on Businessblog™

1069 - January 3, 2006 - 10.54 AM EST

Ford testing waters with Google AdWords

Ford Motors tried advertising with Google AdWords last week that advertised its Ford Explorer trucks on many blogs and search-related Web sites.

Some ads featured large skyscraper banners on right sidebars and reinforcing Ford Explorer text ads after the first blog post.

From an advertiser perspective, the Ford Explorer campaign must be quite exciting and Ford found them to be comparable to TV and Radio advertising from a branding, impression and Gross Rating Point point-of-view.

From the blogging and site publisher side of things, not many publishers were too thrilled with the Ford campaign and perhaps felt that Google pulled a swift one on them, replacing contentually targeted relevant advertising with less effective Ford ads.

Personally, I more or less forgot about the campaign until having a conversation with my father over the Holiday weekend about my sister buying a Mitsubishi.

My dad is a Ford/Chevy/Chrysler man and the Mitsubishi is the first vehicle in my immediate family made by a Japanese Auto Manufacturer.

Dad brought up the old family tradition of supporting Detroit by buying an American car.

Posted on Businessblog™

Copyright © Serge Thibodeau 2006. All rights reserved.

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