SEO Articles

Visit Rank for $ales

Read my bio

email me

Home

My 2 featured articles for the week ending Jan. 13, 2006:

Archived blogs for the week of January 16, 2006

1082 - January 19, 2006 - 9.59 AM EST

Google moves into radio advertising

Just when you think you've seen it all, you haven't! Google is taking its automated keyword, geographic, and demographic advertising beyond Internet search, contextual advertising, and print ads and onto one of the most targeted form of media in the US, radio advertising.

Google has officially announced that it has purchased the Google AdWords of the radio industry, acquiring dMarc Broadcasting, Inc.

For those of you who are familiar with Google AdWords and the almost instantaneous set up of geographically targeted purchase oriented search advertising which Google offers and Microsoft is about to turn upside down, then even if you’ve never advertised on the radio, dMarc may sound familiar to you.

dMarc connects advertisers directly to radio stations through its automated advertising platform (think Adwords).

The platform simplifies the sales process, scheduling, delivery and reporting of radio advertising, enabling advertisers to more efficiently purchase and track their campaigns.

For broadcasters, dMarc’s technology automatically schedules and places advertising, helping to increase revenue and decrease the costs associated with processing

Posted on Businessblog™

1081 - January 18, 2006 - 5.36 PM EST

FyberSearch releases keyword statistics tool

FyberSearch releases a keyword statistics tool so that its advertisers can determine the popularity of a specific keyword.

There is no login required so that the general public can use this tool as well.

That way people who are considering FyberSearch's advertising system can make a more educated choice.

The keyword suggestion tool can be found at http://www.fybersearch.com/cmca/keyword-statistics.php.

Posted on Businessblog™

1080 - January 18, 2006 - 11.52 AM EST

BuzzMetrics acquires Intelliseek

BuzzMetrics announces it will acquire Intelliseek. Both BuzzMetrics and Intelliseek are the recognized leaders in helping Fortune 1,000 companies listen to, measure and act upon the consumer dialogue affecting their markets.

The firms' powerful technologies mine publicly archived online sources including blogs and discussion forums to collect and transform large volumes of unaided conversations into actionable consumer insights.

Upon closing of the acquisition, the combined company, BuzzMetrics, Inc., will operate under the "Nielsen BuzzMetrics" brand and be headquartered in New York.

Backed by VNU, the Nielsen BuzzMetrics service will bring together the advanced technologies and client relationships of Intelliseek, developed over the past nine years, with the linguistic technologies and client-service expertise of BuzzMetrics.

The Nielsen BuzzMetrics service will fully leverage the strategic and financial backing of VNU, parent to such renowned research names as ACNielsen and Nielsen Media Research. VNU will become a majority shareholder in the new BuzzMetrics with 50.1 percent ownership.

Posted on Businessblog™

1079 - January 17, 2006 - 6.12 PM EST

Yahoo reports 4th quarter and yearly results

Today, Yahoo reported financial results for the fourth quarter and its full year ended Dec. 31, 2005.

"Yahoo has a strong track record of focusing and delivering on some of the biggest opportunities on the Internet," said Terry Semel, chairman and chief executive officer, Yahoo.

"In 2005, Yahoo continued to achieve significant results by providing some of the most innovative services to our hundreds of millions of consumers and deepening both our global reach and user engagement.

As we look ahead, we will continue to focus on creating the best consumer experience, finding new ways to engage our audience and delivering the best value for our advertisers."

Posted on Businessblog™

1078 - January 16, 2006 - 3.12 PM EST

The new Quaero European search engine

Quaero's 2006 plans were partially made public in documents unveiled by Thomson.net.

Quaero, latin for ‘I seek, or to search’ is set to focus on three major areas:

* Combined sound, image and video search engine
* Professional search applications
* Audio-visual heritage such as historical footage.

The Quaero project has been played up to be a pet project of French President Jacques Chirac who told the media last week “We must take up the challenge posed by the American giants Google and Yahoo.

For that, it will launch a European search engine, Quaero.”

The media hoopla around the event and questions as to the direction of Quaero led to Thomson’s (Thomson.net is leading the Quaero project) chairman, Frank Dangeard, to declare a “news blackout", which then led to the Quaero project’s website to be taken offline.

A Thomson spokesperson told the media “There’s been a lot of noise and our chairman decided we should stop making any comments until a more official press event”

Thankfully, Google (yes, the US super giant) has the pages cached and some of the press releases are still available, in French.

Here is a rundown from Thomson.net on the mission of Quaero, dubbed Multimedia Content Search Evolution.

Due to multimedia content volume explosion, caused by recent and successive technology breakthroughs, as well as new consumer modes, industry needs to provide new multimedia search solutions.

Posted on Businessblog™

Copyright © Serge Thibodeau 2006. All rights reserved.

All views and opinions expressed on this blog are those of Serge Thibodeau only and are not representative of any company listed. All slogans, trademarks, text or logo representation used or referred to on this blog are the property of their respective owners.