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My 2 featured articles for the week ending Jan. 26, 2007:

Archived blogs for the week of Jan. 22, 2007

1293 - Jan. 24, 2007 - 5.59 PM EST

Which search engine do you use the most?

We invite all our blog readers, RFS site visitors, SEO Help Forum members and SEO Newsletter subscribers to enter our poll questionnaire: "Which search engine do you use the most often?" by simply clicking on the engine of your choice in the box below.

The poll ends at Midnight, Apr. 30, 2007 and you can check the results of the survey at any time by simply clicking on the "View Results" link provided.

Full and final results of our poll survey will be published and discussed in our May 5th SEO Newsletter edition. Thank you for your participation.

Posted on Businessblog™

1292 - Jan. 23, 2007 - 2.59 PM EST

Yahoo is dropping its KY suggestion tool

For many years the public Yahoo Inventory Tool (YIT) was frequently criticized for its lack of accuracy. In 2007, and as Yahoo is hinting it will no longer support it, the SEM industry is quickly realizing how relevant the tool was in shaping the industry.

Originally dubbed as the Overture Keyword Suggestion Tool, the Internet-based application allowed users to identify the number of times a keyword or search term was queried across the Yahoo network during the previous month.

Specifically, up to a hundred derivatives of this keyword are provided along with search volume. Clicking on a derivative generates yet another list of derivatives, displaying a powerful visual of the long tail in just a few moments.

In discussing this popular topic with SEO and SEM industry experts, Kevin Lee of Did-It.com said, “nothing beat the Overture Keyword Suggestion Tool (OKST) for illustrating various keyword queries to search marketers. Overall, letting them choose the right keyword was powerful.” While John Battelle’s concept of “the database of intentions” might be based on what is under Google’s system, it was Overture (now Yahoo) that first made this data available to everyday people.

Yahoo's suggestion tool has been a primary source of research for many a search marketer for pitches, proposals or actual campaigns. For those with dedication, tracking queries over an extended period of time informed seasonality, changing consumer tastes or even the search effect of offline media campaigns.

In just a few minutes, you could not only describe the target market’s behavior, but quantify it as well. In the end, it never ceased to amaze those on the other side of the table. Exclamations such as “but why are people searching for that product? We discontinued it two years ago!” quickly materialized into minor consumer behavior revelations. Read more...

Posted on Businessblog™

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