Hello, I am Serge Thibodeau and I am a search engine optimization expert. My company is Rank for $ales and this is my personal search engine blog. This is where I give my personal comments, some general observations I make about the search industry as a whole, interesting SEO articles and topics that will interest anybody that owns a website and wants it to rank higher in the major search engines. This blog is updated daily and is said to be addictive. Welcome to Serge Thibodeau, Live.

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My 2 featured articles for the week ending Feb. 2, 2007:

  The big difference between 301 and 302 redirects

  Should you rent links for your site? Is it safe?


Archived blogs for the week of Jan. 29, 2007

1297 - Feb. 1, 2007 - 11.37 AM EST

Yahoo wants to expand its sites

Yahoo said yesterday that it will build one-hundred individual websites in 2007 that would pull together content from Yahoo's sprawling array of online properties in the entertainment field.

Yahoo's new iniative, dubbed Brand Universe, is intended to create online destinations that will draw large audiences around individual movies, TV shows, concert bands, celebrities, singers, actors, games and other types of entertainment.

"Overall, Yahoo has a wealth of entertainment content. However, finding the material about a specific attraction isn't always intuitive," said Vince Broady, head of entertainment and youth at Yahoo.

"We don't connect the dots for our users around those brands," Broady said. "Brand Universe is designed to fix that problem. What we are really trying to do is create environments where fans of brands can hang out when they are online."

The entertainment sites would also create windows where visitors could find out more about specific attractions and perhaps become fans, Broady said.

Yahoo has already designed a Brand Universe site around the Nintendo Wii, and on Tuesday it announced six more, which will be centered on Harry Potter; the video games "The Sims" and "Halo"; the television shows "The Office" and "Lost"; and Transformers, the toy line, television show, comic books and coming movie.


1296 - Jan. 31, 2007 - 5.32 PM EST

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Google blows analysts's expectations, again

Google delivers fourth-quarter revenues that increased over 67 percent and net profits that nearly tripled on strong demand for its cash cow paid search business.

Overall, Google's net earnings for the quarter ended Dec. 31 were $1.03 billion, or $3.29 a share, including one-time items such as stock-based compensation, compared with $372 million, or $1.22 a share, during the same quarter the year before.

Excluding those items, earnings were $997 million, or $3.18 a share. Total revenue for the quarter rose 67 percent to $3.2 billion, compared to $1.92 billion in 2005. Excluding TAC (traffic acquisition costs), or commission paid to content partners, revenue was $2.23 billion.


1295 - Jan. 31, 2007 - 11.46 AM EST

Is Google slowing down?

According to various reports, Nielsen//NetRatings has published their search engine market share results for Dec. 2006. Overall, year-over-year gains reveal that Yahoo might be gaining on Google, is apparently growing faster than Google is, at least for now.

As a whole, Nielsen//NetRatings' numbers show Google with 3.035 billion searches in December, up 22.6 percent for the same period in 2005, and Yahoo with 1.412 billion searches, up 30.1 percent from the year before.

Posted on Businessblog™


1294 - Jan. 30, 2007 - 4.51 PM EST

The Google Mini Search Appliance

Google announces that its Mini Search Appliance now offers more search features for fetching and sharing various data within small businesses and departmental groups.

Google's new Mini Search Appliance now includes document and user-level security, as well as access to any business content through Google Onebox for Enterprise.

"In August 2005 when the Google Mini was introduced, it set new standards for sophisticated search features in a small and simple appliance, all at an affordable price," said Dave Girouard, v.p. and general manager, Google Enterprise.

Google's basic model of the Mini costs $1995 and includes:

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1) Secure Search
Specially enhanced to support the information-sharing needs inside of small businesses and departmental workgroups, the Google Mini offers document and user-level security across all business content.

Google's access control capabilities integrate with existing security systems, ensuring that employees can access only information they are authorized to view.

2) Google One-Box for Enterprise
Introduced in 2006 as part of the Google Search Appliance™, the Google OneBox for Enterprise feature lets businesses provide secure access to any information - such as contact and calendar info, HR benefits, sales leads, or purchase order status - through the convenience of a Google search box.

Google OneBox for Enterprise is a feature developed in partnership with some of the world's leading enterprise application vendors. Read more...

Posted on Businessblog™





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