Serge Thibodeau, Live -- This is my personal search engine blog where you can read the latest news, the many recent developments and even gossip in the world of search engines.

Hello, I am Serge Thibodeau and I am a search engine optimization expert. My company is Rank for $ales and this is my personal search engine blog. This is where I give my personal comments, some general observations I make about the search industry as a whole, interesting SEO articles and topics that will interest anybody that owns a website and wants it to rank higher in the major search engines. This blog is updated daily and is said to be addictive. Welcome to Serge Thibodeau, Live.

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My 2 featured articles for the week ending Jan. 25, 2008:

  Make sure your site is always relevant

  Site usability is important for your visitors



Archived blogs for the week of January 28, 2008

1407 - Jan. 29, 2008 - 5.12 PM EST

Yahoo still struggling against Google

Yahoo reported fourth quarter earnings that beat analysts' expectations, but sales guidance for this year disappointed investors and made Yahoo's shares drop.

Some observers said they were surprised to learn that the company didn't make any announcements regarding layoffs, which had been rumored a lot for the past seven days.

Still, Yahoo reported net income of $206 million, or 15 cents per share, beating analysts' forecasts for 11 cents per share.

Yahoo's sales came in at $1.8 billion, up eight percent from corresponding 2007 levels. According to preliminary estimates from Thomson First Call, excluding advertising sales and TAC (traffic acquisition costs) that the company shares with its partners, Yahoo reported revenue of $1.4 billion, roughly in line with Wall Street's expectations of $1.41 billion.

As could be expected, Yahoo's stock dropped about seven percent in after-hours trading as sales guidance for 2008 was much lower than expected.

Yahoo chief executive officer Jerry Yang, who replaced Terry Semel as CEO in June 2007, promised investors a 100-day review of the company shortly after taking over. Read more...

Posted on Businessblog™




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