Hello, I am Serge Thibodeau and I am a search engine optimization expert. My company is Rank for $ales and this is my personal search engine blog. This is where I give my personal comments, some general observations I make about the search industry as a whole, interesting SEO articles and topics that will interest anybody that owns a website and wants it to rank higher in the major search engines. This blog is updated daily and is said to be addictive. Welcome to Serge Thibodeau, Live.

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My 2 featured articles for the week ending July 29, 2005:

  Tracking ROI in Search Engine Marketing

  Specialized markets and vertical search engines


Archived blogs for the week of July 25, 2005

953 - July 29, 2005 - 9.42 AM EST

Yahoo hires an IBM researcher

Yahoo announces it has hired Dr. Prabhakar Raghavan as head of its research and development division.

Raghavan was senior vice president and chief technology officer at enterprise search firm Verity.

Prior to Verity, he worked for 14 years in a variety of technical and managerial positions at IBM, including head of the Computer Science Principles and Methodologies department at IBM's Almaden Research Center.

Posted on Businessblog™


952 - July 28, 2005 - 2.32 PM EST

Google and Univision inks deal

Google and Univision Online announced today that they have entered into a multi-year partnership. The partnership combines the power of the most visited Spanish-language Internet portal with an industry leader in search technology and advertising, Google.

Through the partnership with Google, visitors to Univision.com will now receive more relevant, comprehensive, and timely Spanish-language search results optimized for quick delivery in a user-friendly environment.

The relationship also connects Univision.com users with more products and services online through targeted advertisements on the search and content pages of the website.

Posted on Businessblog™


951 - July 27, 2005 - 1.08 PM EST

Yahoo to power in-flight Web searches

Yahoo signed an agreement with Boeing to bring relevant Internet search services on airline flights.

Yahoo and Connexion by Boeing, today announced they have entered into a multi-year, web and sponsored search distribution agreement.

Under the terms of the agreement, Yahoo will be the exclusive search engine on the Connexion by BoeingSM in-flight Internet service, providing airline passengers with the same highly relevant, comprehensive Yahoo! search results that they have come to rely on at home and at the office.

As a result of this agreement, passengers that connect to the Internet via Connexion by Boeing’s service will be able to conveniently conduct searches via a Yahoo search box located on the Connexion by Boeing air portal.

In response to their queries, passengers will be served Yahoo’s Web and sponsored search results via a co-branded search results page.

Posted on Businessblog™


950 - July 27, 2005 - 7.04 AM EST

AOL tests mobile phone search engine

AOL will test-drive a new service that enables mobile phone users to search the Internet and even link to Web pages that it will reformat for small mobile phone screens.

AOL's mobile phone search is an attempt to move away from the computer, where its position as the dominant Internet provider is being undermined as users defect to cable operators and telephone companies offering high-speed Internet access.

Wireless phone service providers also have had a tough time getting U.S. mobile users to spend more time on their phones other than for calls or text messages, analysts said.

But as the next generation of wireless networks with higher speeds begin to roll out across the United States, media, technology and service providers are racing to extend the computing experience away from the desk.

AOL, a unit of media conglomerate Time Warner Inc. , struck a deal to use technology from InfoGin Ltd., an Israeli mobile tech company that makes software to translate regular Web pages to fit on phones.

Users can reach the site directly from their phones by typing in the address (mobile.aolsearch.com).

Posted on Businessblog™


949 - July 26, 2005 - 1.33 PM EST

MSN Search trying to catch-up to Google

MSN's Virtual Earth is a summary of location-based services, including mapping of the world's surface, map annotation and location save and share features, closely echoing Google's Google Earth project released in June.

Microsoft has combined road mapping with aerial photography, as has Google. However, Microsoft has also released a separate client-side application, Microsoft Location Finder, which integrates with MSN Virtual Earth and allows a user to pinpoint their own position by means of signals from wireless networks.

Location Finder, which works with Wi-Fi-enabled tablet PCs, laptops and PDAs, detects the MAC (media access control) address - the unique signature - of each network address and correlates that information with its own location database to determine a user's position.

Posted on Businessblog™

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948 - July 25, 2005 - 6.42 PM EST

MSN releases beta version of it's Local Search

MSN has released the beta version of its new Local Search service, enabling users to quickly retrieve local search results from business as well as local Web sites.

MSN's beta release is the first step by MSN Search in delivering a broad local search vision, which encompasses geo-local search, mapping technologies, mobile search, local business and residential databases, and local Instant Answers related to news, events, movie times, weather and more.

MSN also announced that the Virtual Earth™ team will join MSN Search, bringing over 10 years of mapping and geo-location experience, allowing MSN to provide an immersive experience that enables consumers to search, navigate, explore and discover local information through the next wave of local search technology.

Posted on Businessblog™





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