Hello, I am Serge Thibodeau and I am a search engine optimization expert. My company is Rank for $ales and this is my personal search engine blog. This is where I give my personal comments, some general observations I make about the search industry as a whole, interesting SEO articles and topics that will interest anybody that owns a website and wants it to rank higher in the major search engines. This blog is updated daily and is said to be addictive. Welcome to Serge Thibodeau, Live.

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My 2 featured articles for the week ending Jun. 28, 2008:

  Nine steps to better marketing for the search engines

  Paying for inclusion in directories



Archived blogs for the week of June 16, 2008

1431 - Jun. 16, 2008, 2008 - 3.32 PM EST

The Google-Yahoo-Microsoft merger?

I knew this would get your attention and it did, right?          :-)

Even I can be bad sometimes... For those that don't know Carl Icahn, he is what is known on Wall Street as a corporate raider. Besides his strong interest in Yahoo and a few other large corporations, Icahn is currently embattled in a proxy battle with Motorola and there will soon be others as well.

A few days after the Google / Yahoo proposed deal was finalized last week, Icahn commented a rather unexpected remark, especially coming from somebody who was opposing Yahoo’s decision not to except the Microsoft bid in the first place.

Worse, Icahn has already waged another proxy fight, this time to overthrow Jerry Yang and the rest of Yahoo's executive management board.

Now everybody has the right to have a change of heart, especially if the issue warrants some merit. In an interview with Reuters, Carl Icahn said:

“While Google's proposed acquisition still isn't the same as an offer of $34.38 a share for all the outstanding shares of Yahoo's common stock, I am continuing to study it closely and it might possibly have some merit of some sort. I will let you know soon...”

What's most interesting is what Icahn didn’t mention during the interview, and that's whether or not he will push through with the proxy fight or let the Google / Yahoo deal run its own course of events.

However, and given the conditions of this deal and Google’s good track record on generating strong revenues through online advertising, maybe it would be best for Icahn to let the deal run its due course and see whether it will be favorable to his own current stock holdings in Yahoo.

Additionally, Icahn further commented that a Google deal is preferable than having Microsoft taking control of Yahoo’s search operations. On thing that Mr. Icahn may have liked about the proposed Google / Yahoo transaction was the provision on change of control whereby Google can always walk away from the deal if Yahoo is acquired by another company. Read more...

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