Hello, I am Serge Thibodeau and I am a search engine optimization expert. My company is Rank for $ales and this is my personal search engine blog. This is where I give my personal comments, some general observations I make about the search industry as a whole, interesting SEO articles and topics that will interest anybody that owns a website and wants it to rank higher in the major search engines. This blog is updated daily and is said to be addictive. Welcome to Serge Thibodeau, Live.

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My 2 featured articles for the week ending Jun. 28, 2008:

  Nine steps to better marketing for the search engines

  Paying for inclusion in directories



Archived blogs for the week of June 30, 2008

1432 - Jun. 30, 2008, 2008 - 4.22 PM EST

The iGoogle social networking platform

OpenSocial applications are iGoogle gadgets with a social component, and designed specifically for Web 2.0.

Currently, Google claims that iGoogle has tens of million of users. About half of the users are from the U.S. and it was one of the fastest growing Google products in 2006 and for most of last year.

It's also the homepage for many Google users who want to personalize their experience by adding their favorite theme and/or some fresh new information from the Internet.

Overall, the new social component will not affect all the gadgets, so you'll still have gadgets for mail, weather or news, but some of the gadgets could share information with your friends.

There's also a new "canvas view" that will show an expanded version of the gadgets, an integration with Google profiles and a newsfeed that shows your friends' recent activities.

It is hoped that the social component of iGoogle won't be too prominently promoted and that users will still be able to continue using the personalized homepage without dealing with friend invitations and viral gadgets.

iGoogle will try to be the social connection between Google services, but this is a difficult mission for Google, a company that has never managed to build a successful social site, least not yet anyway.

Following orkut's example, iGoogle opened a test site for developers who write OpenSocial gadgets. The site is probably for the next iteration of iGoogle, the personalized homepage turned into a social network.

"Overall, the successful integration of OpenSocial with apps offers users an opportunity to enhance their content by incorporating social functionality. Read more...

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