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My 2 featured articles for the week ending Mar. 23, 2007:

Archived blogs for the week of Mar. 19, 2007

1318 - Mar. 21, 2007 - 1.54 PM EST

iCrossing announced yesterday that it will acquire Sharp Analytics, a next generation business intelligence solutions provider.

The move combines iCrossing’s leading digital marketing services with Sharp Analytics’s proprietary SharpView™ marketing technology, to provide Fortune 500 marketers and their agencies a comprehensive offline to online SEM campaign analyzis platform.

Sharp Analytics is helping companies like Hewlett Packard and Procter & Gamble derive insight and enhance SEM campaign performance through advanced analytics and SharpView™ the company's proprietary, Web-based tool.

SharpView uses embedded optimization and modeling to identify key insights hidden within data, integrates campaign results from disparate systems, and then analyzes the information against pre-defined campaign goals.

Overall, decision makers access this information in real-time via an intuitive customized dashboard to monitor results and optimize marketing campaigns.

Sharp Analytics will retain its brand and operate as a division of iCrossing, Inc. iCrossing’s existing analytics and performance insight teams will merge with Sharp Analytics’s current service offering to create fully integrated business intelligence solutions that bridge the gap between on and off-line data.

Meanwhile, Sharp Analytics will continue to be headquartered in Salt Lake City, with additional personnel being added in New York, Scottsdale, Ariz., and London, U.K.

Sharp Analytics’s founder, Chuck Sharp, will become managing director of the Sharp Analytics division. In this role, he will be responsible for the product development and marketing of SharpView and its corresponding analytics services. Sharp will report to Rod Lenniger, executive vice president of iCrossing. Read more...

1317 - Mar. 19, 2007 - 3.57 PM EST

Big 4 search engines getting bigger

Recently, some industry analysts have talked about the "de-portalization of the Internet" and the "ultimate death of the portal as we know it." However, a glimpse at the numbers show that their premonitions are largely premature and reveal a certain degree of pessimism.

Some estimate that net U.S. ad revenues at Google, Yahoo, AOL and MSN represent about 57.4 percent of the projected total online ad spend for this this year.

Overall, the portal segment of the ad spending pie is increasing, not decreasing. In 2006, it's estimated that overall ad spending at the four major portal sites will account for about 67 percent of total Internet ad revenues.

David Hallerman, eMarketer senior analyst said "as traditional marketers transit more money online, they look for safety in established, mass-market brands, and portals are just that."

Hallerman added "other than Google, the large portals are at least 10 years old, and all four average 100 million or more unique visitors monthly."

The top portals will all increase in U.S. net ad revenues for this year, with nearly $13 billion going to just those four sites. And the revenue rankings will remain the same as last year, says eMarketer.

"However, when you analyze ad revenues by growth rates, another pattern emerges," says Mr. Hallerman. "For example, the annual increases at Google are getting smaller each year, but they are still far above any other portal." Read more...

Posted on Businessblog™

1316 - Mar. 19, 2007 - 11.04 AM EST

Google acquires video game advertising company

Late Friday, Google said it has acquired video game advertising company Adscape, with plans to further expand into in-game advertising in the video segment of the market.

Details of the transaction were not disclosed.

Citing unnamed sources, last month technology Web site Red Herring wrote that the value of this new Google deal could be estimated at around $23 million.

In February, some video game analysts said Google's new entrance into the field of video advertising could give the industry a new life.

Posted on Businessblog™

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