Miva says the total impressions of those twelve sites exceed about 54 million pages a month. Read more...

1321 - Mar. 28, 2007 - 3.36 PM EST

More Google services on mobile phones

Beginning in the second quarter, some LG handsets will be pre-installed with Google applications and services, and will be shipped internationally, including the U.S., Canada, Mexico, the European Community and most of Asia.

Overall, LG Electronics Ltd. claims its handsets are designed to offer a more dynamic user experience, including one-click access to Google search through an icon in its application menu.

Additional features of LG's new handsets include:

Google Maps for Mobile
It will enable users to view maps and satellite imagery, find local businesses and get various driving directions.

Blogger Mobile
An application suite that allows users the upload and/or download of images and text, mostly at the mobile blogging community.

Gmail for Mobile
It's a Java-based application that offers higher speed, convenience and functionality to Google's e-mail service.

More here...

Posted on Businessblog™

1320 - Mar. 27, 2007 - 11.59 AM EST

The Yahoo Mobile Publisher Services

Today the company announces the availability of its Yahoo Mobile Publisher Services in an effort to help publishers increase the distribution and monetization of their Web content on cell phones.

Now Yahoo's publishers will have access to the Yahoo Mobile Ad Network, Mobile Content Engine, Mobile Media Directory and the Yahoo Mobile Site Submit.

Yahoo's new Mobile Publisher Services are part of the company’s initiative to deliver tools to advertisers, publishers and network operators. The goal of this initiative is to enable the growth of the mobile Web, in an effort to benefit consumers, publishers and advertisers alike.

Steve Boom, senior v.p. of mobile and broadband services at Yahoo said "We have become a leader in the global mobile Internet by leveraging the reach and popularity of our innovative mobile services for consumers, and Yahoo's competitive expertise in digital advertising."

Boom added "now, we are enabling publishers to grow their own mobile businesses by taking advantage of Yahoo's unique experience in technology and services.” For its part, the Yahoo Mobile Ad Network will allow mobile publishers to have syndicated advertising served on their mobile content and services. Publishers will be able to select the ad formats they want to have run, such as display, sponsored links, video or in-game placements.

"By bringing together the global audiences of Yahoo’s popular mobile services with those of participating publishers, we will create a combined pool of valuable inventory," said Boom. The company will use its leading global sales force and proven ad-serving technology to sell and serve this valuable inventory to leading advertisers.

Launch partners in the Yahoo Mobile Ad Network include Mobi-TV, the global leader in mobile and broadband television and music services, Opera, a provider of Web browsers for mobile devices, and go-2, the location-enabled mobile content network in the United States.

The first advertisements will go live in the second quarter of this year. Yahoo plans to expand the number of partners in the Yahoo Mobile Ad Network over the coming months. The company has established a leadership position in global mobile advertising and is already working with advertisers, publishers and operators to create new revenue streams. Read more...

Posted on Businessblog™

1319 - Mar. 26, 2007 - 2.24 PM EST

MSN temporarily shuts down its video site

Microsoft's MSN is reportedly shutting down its SoapBox video-sharing siteto any potential new users for up to sixty days, so that it can implement improved safeguards against potential pirated content.

On March 20, Microsoft agreed to distribute movies and TV shows for big media companies, and as a result has seen its Soapbox site rapidly fill up with unauthorized video clips since a mini test version of its site launched in February.

Adam Sohn, a director in Microsoft's online-services group said "as a result of Microsoft's decision, no new subscribers will be accepted. However, anyone who has already signed up for Soapbox can continue to access the Web site."

Microsoft's MSN Live could be embarrassed by the existence of pirated work on Soapbox. There was a real possibility that the company could have found itself distributing video from News Corp. and NBC Universal, at the same time another one of its units was hosting material stolen from those same companies.

AOL, Microsoft and Yahoo have all agreed to be part of a new online joint venture of media conglomerates that also includes NBC Universal and News Corp.

Scheduled to begin this summer, the new video network will feature full-length programming, movies and video clips from at least twelve television networks and two major film studios.

For many months now, copyright issues have become a central issue to the nascent online video market. On YouTube, the largest video-sharing site, there are thousands of clips posted to the site without the copyright holder's consent.

Posted on Businessblog™

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