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My 2 featured articles for the week ending Feb. 9, 2008:

Archived blogs for the week of March 10, 2008

1420 - Mar. 14, 2008 - 4.52 PM EST

Microsoft wants to acquire Rapt Inc.

Earlier today, Microsoft said it plans to acquire Rapt Inc., a provider of advertising yield management solutions for digital media publishers.

With its information and advisory services offerings, Rapt’s technology will become key components of the Atlas Publisher Suite, part of Microsoft’s Advertiser and Publisher Solutions Group.

With the inclusion of Rapt, the Atlas Publisher Suite will allows Microsoft to provide its customers with integrated asset and inventory management, forecasting, yield and sales management, as well as ad delivery and operations.

Overall, a key product that will emerge from the marriage of Rapt’s planning capabilities and Atlas’ campaign management features is an integrated publisher sales workflow solution. This product will improve upon the existing industry offerings for publishers’ sales teams when used with Rapt’s existing pricing analytics, inventory management and business intelligence products.

Tom Chavez, founder and CEO of Rapt said "the opportunity to join forces with Microsoft and to see our technology flourish inside a much larger platform was too compelling to pass up. We’re very confident that we can improve publisher results and increase our combined client base that already includes over half of the top twenty-five U.S. publishers."

Brian McAndrews, senior v.p. of the Advertiser and Publisher Solutions Group at Microsoft said "online publishers have a complex array of needs, and they require more attentive and sophisticated partners to help them solve these challenges."

McAndrews added "with this acquisition, we are positioned to help publishers succeed on all fronts. Our end-to-end advertising solution will include workflow tools, ad package and delivery, turnkey distribution, content partnerships, yield management and overall optimization.”

Rapt Inc. offers the advertising industry advanced yield management solutions. Rapt helps small and medium size businesses realize full value from their media assets through a unique combination of technology, services and market insight. Read more...

Posted on Businessblog™

1419 - Mar. 12, 2008 - 4.24 PM EST

Google to hold a Web 2.0 conference

On Monday, Google said it will be hosting a Web 2.0 developers' conference May 28 and 29.

The event will cover a broad range of topics related to Web 2.0 application development. Known to many as "Google I/O" the conference will be held at the Moscone Center in San Francisco, CA.

Web 2.0 developers can obtain tickets to the conference for $400. Google said that discounts will be available for students wishing to participate in the two-day gathering.

Overall, Google's engineers said that they won't only discuss the company’s own developer products, but will also cover application development in general, whether or not they are related to search or not

The broad range of topics covered at the planned Web 2.0 conference will include tools and techniques related to Ajax and JavaScript which are both heavily used in Web 2.0 application development.

Google's engineers will also discuss other tools available for tapping into Internet APIs (application programming interfaces), Google’s own developer toolkit, newer APIs and development frameworks to better integrate into Web 2.0 and social networks.

There will also be other technologies that will be discussed such as Google's Android and Mobile Gears for building various Web 2.0 applications. Read more...

Posted on Businessblog™

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