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Hello, I am Serge Thibodeau and I am a search engine optimization expert. My company is Rank for $ales and this is my personal search engine blog. This is where I give my personal comments, some general observations I make about the search industry as a whole, interesting SEO articles and topics that will interest anybody that owns a website and wants it to rank higher in the major search engines. This blog is updated daily and is said to be addictive. Welcome to Serge Thibodeau, Live. |
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My 2 featured articles for the week ending Mar. 28, 2008: 
Do relevancy still matter?
Seriously increasing your site's conversion rateArchived blogs for the week of March 24, 2008 1423 - Mar. 28, 2008 - 3.14 PM EST The Rank for $ales SEO Newsletter Just finished writing my usual SEO newsletter! As always, it's jam-packed with the latest articles, Q&A, forum threads and news in the search industry. Best of all, it's free so what are you waiting for! Get it here while it's still hot! Better still, just go ahead and subscribe to it by clicking here. That way you'l be sure of getting it all the time. Don't miss an issue; do it now. Posted on Businessblog™ 1422 - Mar. 24, 2008 - 3.21 PM EST Update on Google's acquisition of DoubleClick Google's $3.1 billion acquisition of DoubleClick finally closed last week with Europe's regulators approving the deal. This gives the search giant a much needed push in the market for display advertising. So far, Google hasn't given any details as to what plans it has with DoubleClick, other than to hint at some layoffs. However, some Google pundits have voiced concerns and a few opinions about what Google should do about its new acquisition. There's also the problem of conflict-of-interest issues with some of the additions to Google. As the largest search engine, Google has kept its distance from search engine optimization. But with Performics, Google now owns an SEO company. Danny Sullivan says "even if Performics is kept completely separate from the Google search team, there's the impression that Performics might have some special rights with Google's non-paid search results." Now Microsoft finds itself in the same SEO-owning boat after acquiring Avenue A/Razorfish and Sullivan poses this question to both companies: "You now own the whole pie. Do you really need to sell the pie cutters as well?" There's another conflict Google bumps up against with DoubleClick and it's the fact that it risks alienating advertisers who don't want Google to have too much control. Google could integrate DoubleClick's Dart ad management and serving technology into AdWords to offer one unified dashboard and see into even more Web sites across the Internet. Also, Google's AdSense program serves up PPC (pay-per-click) text ads to websites within its publisher network, while DoubleClick, which markets a product called Dart, places banner ads on the sites. DoubleClick runs an advertising exchange and a search-engine marketing business called Performics on top of its usual ad services. Read more... Posted on Businessblog™  Sponsored by Marketing Trends.org Copyright © Serge Thibodeau. All rights reserved. All views and opinions expressed on this blog are those of Serge Thibodeau only and are not representative of any company listed. All slogans, trademarks, text or logo representation used or referred to on this blog are the property of their respective owners. | |||
