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My 2 featured articles for the week ending May 20, 2005:

Archived blogs for the week of May 16, 2005

871 - May 20, 2005 - 7.55 AM EST

Google and MSN Desktop Search go corporate

Google and MSN are coming out with more secure enterprise versions of their popular desktop search software.

Google yesterday announced Google Desktop Search for Enterprise which is a free downloadable application that enables companies to provide employees with the ability to search for information on their computers using Google’s proven algorithm and indexing capabilities.

Google Desktop Search for Enterprise adds new enterprise-level security, configuration and deployment controls, as well as the ability to search the full text of IBM Lotus Notes messages through a collaborative effort between Google and IBM.

“Finding information quickly in business is more than a convenience – it’s a necessity,” said Dave Girouard, general manager of Google’s enterprise business. “With the addition of Google Desktop Search for Enterprise, businesses of all sizes can offer their employees one-stop Google search for the desktop, intranet, or web.”

Posted on Businessblog™

870 - May 19, 2005 - 2.21 PM EST

Google's Enterprise Desktop Search application

Yesterday, Google launched its enterprise desktop-search application that it says features better corporate-level security measures.

Google has come under fire from privacy advocates for some of its consumer products, said the corporate application, available for download at no charge, gives IT administrators control over the product's communication with Google servers.

Google software often transmits performance data and information related to searching that's aggregated to determine usage patterns by users as a whole, note individually. The latter feature is not part of the enterprise product.

Posted on Businessblog™

869 - May 19, 2005 - 8.46 AM EST

Google advertising in Kansas City?

Is Google advertising in Kansas City for Google Local? There are rumors about this from an Advertising Age reporter a few weeks ago. Google rarely does anything that could be considered “advertising” and is testing a radio and print campaign, apparently, to build awareness and usage of Local.

In addition, this suggests to me that Google is very serious about developing Local and wants to accelerate that process—or at least is testing whether traditional media advertising (ironically) will do that.

From the forum: I live in the Kansas City area in the US and for the last week or so I’ve been hearing advertisements on the radio for Google local search.

The ad talks about Google’s intuitive search and how it helps the commercial’s “subject” find a “window fixer” because she doesn’t know what that type of person is called.

Posted on Businessblog™

868 - May 18, 2005 - 8.01 AM EST

Yahoo trials new Instant Messaging program

Yesterday, Yahoo introduced a trial version of its Instant Messaging program that promotes VoIP technology and Yahoo's new social network.

Yahoo, whose No. 2 instant chat service has an estimated 65 million users, will offer a free update to Yahoo Messenger during its test phase.

In addition to letting people send standard instant text messages, the new version is designed to make it easy to call friends free via computer, send a short text message to a mobile device, share photos or post content to a personal Web log.

Despite the bevy of updates, Yahoo said it focused particularly on VoIP enhancements by placing a "click to call" button front and center, by adding voicemail features and by optimizing voice connections to and from those with broadband and those with dial-up.

Posted on Businessblog™

867 - May 17, 2005 - 5.52 PM EST

Google going back to its old PR?

Member SEO practioner from Search Engine Positioning over at SEO Help Forum notes that Google may have gone back to its pre-April PR database values.

From the forum:
"I just noticed this: The PR bar is back to what it was before Google's last PR update done in April. Either Google has a temporary problem in one of their data centers, or they (!) are doing another update? My feeling is a server-related or similar problem in one of their DC's".

More info on the Google Page Rank Algorithm.

Posted on Businessblog™

866 - May 17, 2005 - 8.01 AM EST

Defining search a critical issue in 2005

It is clear now that the world of search has expanded into new areas. Now you can talk about it without even referring to search engines at all.

How can we decide where search will take us? Our definition? Here goes: Search is the area of services that knows the specific thing you want to do, learn or see, with a great amount of precision.

It brings you the best possible resource or resources you need to accomplish that goal, out of an otherwise unmanageable bevy of choices. And it does it very, very quickly.

General to specific: What do you do when you search? You watch television. You listen to radio. You read print media. The Internet is the only mass medium that you visit. What does that mean?

Think of a visit in the offline world. If you visit your aunt in Chicago, it means that of all the people whom you can see in Chicago, you're focusing that time and attention on your aunt. You're choosing to take one action, or to have one interaction, from a sea of other possible ones.

"Visiting" on the Web is no different. In a world that offers more Web pages than there are people, and in which the difference among hundreds of Web sites might boil down to nuance, going to any one site is a matter of choosing the exact site you want to see.

Posted on Businessblog™

865 - May 16, 2005 - 1.30 PM EST

MSN officially launches its desktop search toolbar

MSN officially launched its desktop search toolbar Monday. The feature also includes a pop-up blocker and form fill function to enhance the browsing experience.

Users of MSN’s line of services, such as Hotmail, Messenger and Spaces, will find one-click access within the product.

To address some privacy concerns, you can control which files the software indexes and how often. But are there enough reasons for me to switch from Copernic to MSN ? No, not yet.

1. MSN Desktop Search is only available on machines running Microsoft Windows XP/Server 2003/2000 & Microsoft Internet Explorer 5.01 or later. If you are a Firefox fan like me, stay away from it.

2. MSN added a preview pane similar to the one in Microsoft Outlook. This is a useful enhancement but according to SEW, Microsoft’s preview is painfully sluggish compared to Yahoo’s, to the point of being virtually unusable.

Posted on Businessblog™

Copyright © Serge Thibodeau 2005. All rights reserved.

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