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Hello, I am Serge Thibodeau and I am a search engine optimization expert. My company is Rank for $ales and this is my personal search engine blog. This is where I give my personal comments, some general observations I make about the search industry as a whole, interesting SEO articles and topics that will interest anybody that owns a website and wants it to rank higher in the major search engines. This blog is updated daily and is said to be addictive. Welcome to Serge Thibodeau, Live. |
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My 2 featured articles for the week ending Apr. 25, 2008: 
Linkbaiting, to acquire free links
SEO’s seven most often asked questionsArchived blogs for the week of May 19, 2008 1429 - May 21, 2008 - 12.59 PM EST Is the Microsoft-Yahoo deal dead? With a potential transaction between Google still being considered and Microsoft being back at the negotiating table, is Yahoo now looking better? Time will tell, but things appear to be moving again. For its part, Microsoft still maintains that it isn't discussing another takeover bid, but it reserves the right to do so it was quoted as saying... Now things have centered on combining Yahoo's and Microsoft's search businesses, which are a distant No. 2 and No. 3, respectively, to Google's No. 1. Last month's numbers from Nielsen Online place Google's market share of U.S. search at 62 percent versus 27 percent for a combined Yahoo-Microsoft duo. The trend of ever-shrinking market share hasn't been lost on executives at Yahoo and Microsoft. The only single benefit would be cost savings. Yahoo spends about $1.2 billion a year on product development, much of that presumably on the search arms race with Google. It's very difficult to say with any amount of accuracy just how much Microsoft spends, but let's assume a similar number. Combining the two search operations would probably reduce costs close to $1 billion. Assuming Microsoft would buy Yahoo's search operations, with some sort of revenue-sharing arrangement, the deal would make sense for both companies. In the most recent quarter, about 87 percent of Yahoo's revenue came from advertising. If Microsoft essentially acquires all of Yahoo's ad business, both search and display, then it gets nearly all the benefits of a merger. Yahoo would become a pure content company, basically outsourcing its ad business to Microsoft. But then again, why just stop at search? A combined Yahoo-Microsoft duo still has the edge over Google in display advertising. Kevin Johnson, president of Microsoft's platform and services division, said in a widely circulated memo to employees this past weekend that his aim was to disrupt the market in search and win in display advertising. Read more... Posted on Businessblog™  Sponsored by Marketing Trends.org Copyright © Serge Thibodeau. All rights reserved. All views and opinions expressed on this blog are those of Serge Thibodeau only and are not representative of any company listed. All slogans, trademarks, text or logo representation used or referred to on this blog are the property of their respective owners. | |||
