Hello, I am Serge Thibodeau and I am a search engine optimization expert. My company is Rank for $ales and this is my personal search engine blog. This is where I give my personal comments, some general observations I make about the search industry as a whole, interesting SEO articles and topics that will interest anybody that owns a website and wants it to rank higher in the major search engines. This blog is updated daily and is said to be addictive. Welcome to Serge Thibodeau, Live.

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My 2 featured articles for the week ending November 26:

  Risks of keyword dilution & how to avoid them

  Business Blogs to help your rankings


News archives for the week of Nov. 22, 2004

638 - November 26, 2004 - 8.10 AM EST

Are desktop search engines safe to use?

Could desktop search engines compromise your computer? Desktop search features and newer computer indexing tools such as Google's Desktop Search could cause security risks.

The reason is simply because companies that use the Secure Sockets Layer (SSL protocol) to remote access or VPN, these protocols could copy content accessed during any SSL session and make it available to anybody that later uses the same computer.

Caches created by PC search tools get around the security many SSL vendors have put in place to purge cached data from remote machines as secure sessions shut down. These so-called cache-cleaning agents wipe out temporary files created during SSL sessions, but they don't wipe out the copies made by the search tools.

Posted on Businessblog™


637 - November 25, 2004 - 11.46 AM EST

Creative Commons updates its search engine

Creative Commons has updated its search engine, which scans the web for text, images, video and audio files that are free to re-use on certain conditions.

Creative Commons’ announcement coincides with the Mozilla Foundation’s release of its industry-leading browser, Firefox 1.0, which now features the Creative Commons search technology in its toolbar alongside such leading search services as Google, Yahoo, Amazon, eBay, and Dictionary.com.

Posted on Businessblog™


636 - November 25, 2004 - 11.36 AM EST

Happy Thanksgiving to all our American readers!

From all the staff at Rank for $ales and from me, Happy Thanksgiving to all of our many American friends, clients and readers.

Serge Thibodeau.

Posted on Businessblog™


635 - November 24, 2004 - 10.43 AM EST

Researching publications online with ebrary

ebrary is a Palo Alto company that builds online searchable databases of books, maps and other publications.

Ebrary takes PDF versions of publications -- typically supplied by publishers -- rips them apart and reconstructs them so they can be entered into a searchable database.

Posted on Businessblog™


634 - November 24, 2004 - 8.26 AM EST

Performance-based online marketing

According to The Kelsey Group, small and medium-sized businesses (SME's) that use performance-based online marketing fall into three distinctive groups, based on the age or maturity of their business, their use of the technology and their preference for measuring actual results.

A report released this week lists three segments of the small and medium-sized enterprise (SME) marketplace most inclined to adopt performance-based Internet marketing -- newer businesses, "tech-forward" organizations, and direct mail marketers.

Posted on Businessblog™


633 - November 24, 2004 - 7.50 AM EST

Mobissimo launches travel search engine

Mobissimo launches a new travel search engine and the company said it added an additional service allowing users to search for rental cars at the same time.

The site, http://www.mobissimo.com, allows users to search for flights, hotels and rental cars. A test version was first made available to the public in March.

Competitors to the privately held, San Mateo, California-based company -- whose name means "the ultimate in mobility" in Italian -- include SideStep, Yahoo's FareChase, as well as comparison shopping firm NexTag.

Posted on Businessblog™


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632 - November 23, 2004 - 9.08 AM EST

Google adds new search engine for scholars

The Google Scholar index is based on a subset of the regular Google index. This service enables you to search specifically for "scholarly literature, including peer-reviewed papers, theses, books, preprints, abstracts and technical reports from all broad areas of research."

The search algorithm is apparently a little bit different from the regular one.

Posted on Businessblog™


631 - November 23, 2004 - 7.56 AM EST

Google sues AdSense publisher over click fraud

Google sued one of its AdSense publishers, claiming that company defrauded it by clicking on its own ads to generate revenue.

The case, filed in Santa Clara County Court, also alleges that Houston, Texas-based Auctions Expert International were in breach of their contract with Google for intentionally manipulating the advertising program.

Posted on Businessblog™


630 - November 23, 2004 - 7.42 AM EST

Google sued by porn publisher

A porn publisher sued Google for copyright infringement violations Friday, accusing the search engine of failing to remove from its search results pages thousands of photographs posted on the Internet without permission.

In a lawsuit filed in U.S. District Court in Los Angeles, Perfect 10 Inc. alleged that Web surfers can find its copyrighted pictures of nude women for free by performing Google searches.

Posted on Businessblog™


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629 - November 22, 2004 - 4.16 PM EST

Could Google remodel computing?

Google, best known for its wildly popular search engine, is invading Microsoft's turf, including its stronghold: the computer desktop.

Analysts say Google's aggressive ambitions could pose a formidable threat to Microsoft because it gets to the heart of what drives Microsoft's dominance: its control of the user experience through the Windows operating system.

If successful, Google could help refashion computing, making people less reliant on storing information on the Microsoft-powered PC on their desk and more dependent on free Web-based e-mail and search functions that can be accessed anywhere from any device regardless of the operating system.

Posted on Businessblog™


628 - November 22, 2004 - 4.09 PM EST

The CEO of Vivisimo talks on narrowing searches

With the growth of online content and the improvement in the ranking of search results, things are now flipped: Any query turns up an overabundance of results, both relevant and irrelevant.

Search engines struggle with the challenge of helping users deal with this information overload. Some search engines are placing their bets on personalization, which I contend is a dead end: Top talent will be expended on the problem with little to show for it in the end.

Posted on Businessblog™


627 - November 22, 2004 - 8.08 AM EST

Google launches its Deskbar API

Google announces the availability of the Google Deskbar API (application programming interface).

Google's technology makes it possible for software developers to build their own features, or plug-ins, for the popular Google Deskbar.

Posted on Businessblog™















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