Hello, I am Serge Thibodeau and I am a search engine optimization expert. My company is Rank for $ales and this is my personal search engine blog. This is where I give my personal comments, some general observations I make about the search industry as a whole, interesting SEO articles and topics that will interest anybody that owns a website and wants it to rank higher in the major search engines. This blog is updated daily and is said to be addictive. Welcome to Serge Thibodeau, Live.

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My 2 featured articles for the week ending December 3:

  5 steps to successful SEO and e-commerce

  Using headlines in empowering SEO


News archives for the week of Nov. 29, 2004

651 - December 4, 2004 - 10.51 AM EST

The Rank for $ales Weekly Newsletter

As I always do every Saturday mornings, I just finished writing today's SEO newsletter. Always filled with great and valuable information, the Rank for $ales SEO Weekly Newsletter will greatly improve your search engine optimizatin skills, while at the same time will keep you posted on the ever-changing news in the field of search engines.

On top of all this, you will read some of the most frequent questions we get often from other SEO's, webmasters and site owners, and the answers I provide to each individual question.

Best of all, it's free. You can subscribe to it right away by simply clicking here.

Posted on Businessblog™


650 - December 3, 2004 - 10.06 AM EST

IBM wants to improve site indexing

IBM is preparing a software upgrade to its WebSphere Commerce Suite in an effort to better index web sites in the search engines. New to WebSphere Commerce v. 6.0 is the ability to create static URL pages.

This lets spider technology used by search engine sites, such as Google and Yahoo, query the URL, grab the keywords, and push the page back to the search engine so it shows up in the search results. Web-site performance--speed and accuracy--is only half the battle. The other is getting the consumer to the site.

Posted on Businessblog™


649 - December 3, 2004 - 8.45 AM EST

Microsoft launches MSN Spaces

After many months of development, MSN launches MSN Spaces. MSN has found a great way to find new blogs with its new service, MSN Spaces.

After leaping into search last month and offering a news search service this fall, MSN has taken a much needed step into the online network realm and more or less updated themselves from a dusty old ad ridden web network to a major innovator with blogs.

Posted on Businessblog™


648 - December 2, 2004 - 1.19 PM EST

Google Guy says PageRank statement is false

Yesterday it was reported on a SEW forum thread that discussed a quote from a supposed Google representative saying that PageRank is for Entertainment Purposes only.

GoogleGuy has strongly commented on that forum post and others, saying this.

Posted on Businessblog™


647 - December 2, 2004 - 11.52 AM EST

Google Groups now in production

Google just launched Google Groups and it's now out of its beta testing. This enhanced product enables users to create, manage, search and browse web-based groups, as well as subscribe to and track favorite groups.

Building on the foundation of the original service that currently includes more than 1 billion searchable posts from the Usenet archive, Google Groups now offers users the ability to join and follow discussions among different groups, keep in touch with family and friends, and share information more easily.

Posted on Businessblog™


646 - December 2, 2004 - 11.06 AM EST

AOL updates its SingingFish multimedia engine

The are rumors that Yahoo, Google and MSN are working on improved multimedia searching capabilities.

AOL entered into the field with their acquisition of Singingfish around a year ago.

Posted on Businessblog™


645 - December 1, 2004 - 1.37 PM EST

Overture settles trademark suit with Geico

Overture has settled a trademark lawsuit on Friday, brought by insurance company Geico.

The details of the settlement are confidential, but will not require Overture to change any of its business practices, said an Overture spokeswoman.

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As of presstime, Geico's case against search engine giant Google was still scheduled to go to trial on Dec. 13.

Posted on Businessblog™


644 - December 1, 2004 - 4.35 AM EST

NuSearch launches Java-enhanced search engine

NuSearch utilises a Java applet that is embedded in the site that users have to opt-in to download before using.

NuSearch results are listed on the left side of the results page while the web sites themselves are in a Java powered window on the right side of the browser.

In the background, your browser has started downloading the first few target pages in your results list. Once each one is loaded, its entry in the list changes color and also gives you an indication of the size of the page.

Posted on Businessblog™


643 - November 30, 2004 - 4.03 PM EST

SortPrice reaches 1000 merchants

SortPrice has reached 1000 merchants with over 10 million product listings, ranging from small retailers to industry giants.

Some of its largest clients include companies like Target, Buy.com and Office Depot. Launched in 2003, SortPrice.com was created to provide free listings for merchants and an easy to navigate and user-friendly interface for shoppers.

Posted on Businessblog™


642 - November 30, 2004 - 11.16 AM EST

Tips on searching from Patrick Durusau

Global Business Listing is the fastest-growing paid inclusion search engine there is today. Click here for more information.

Various search engines and numerous databases provide instant access to an almost endless information stream on just about anyone or anything, but sometimes the search results can be deceptive.

To generate more-relevant answers, organizations including the federal government are using topic maps to index their data.

Topic maps are smart indices that improve search capabilities by categorizing terms based on their relationships with other things. For example, William Shakespeare is a topic that would be mapped to essays about him, his plays and his famous quotes.

Today's the Day. Organizing content with topic maps provides context for words that can have multiple meanings, according to Patrick Durusau, chairman of a topic maps technical committee at OASIS, the Organization for the Advancement of Structured Information Standards.

Posted on Businessblog™


641 - November 30, 2004 - 9.35 AM EST

More on the Snap search engine

Is Snap revealing too much of its own numbers? Silicon Beat interviewed Bill Gross earlier this month to see how his Snap new search engine is coming on.

Gross unveiled Snap at the Web 2.0 conference in San Francisco in early October and vowed to do something we'd not seen at another company: share the daily financial details of his company with its users.

Posted on Businessblog™


640 - November 29, 2004 - 5.30 PM EST

MSN search using Rosette Linguistic Analysis

The Rosette Linguistics Platform provides MSN with the ability to better handle foreign languages used in a search.

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One example is the quote all news and forums are using from a press release: Rosette performs linguistic analysis that helps information retrieval applications understand search queries.

Posted on Businessblog™


639 - November 29, 2004 - 12.45 PM EST

Yahoo updates its algorithm

Observers just noted shifts in Yahoo’s search results pages for competitive keywords.

Yahoo has been serving up basically two sets of search results. Yahoo is testing a new search algorithm that assigns more weight to those pages that have been listed in the Yahoo Directory. Reasoning for this could be that Yahoo’s only competitive advantage is its directory.

Posted on Businessblog™















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