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My 2 featured articles for the week ending Nov. 9, 2007:

Archived blogs for the week of November 12, 2007

1392 - Nov. 16, 2007 - 1.28 PM EST

This just in...

Regular readers to this blog and to my bi-weekly SEO newsletter already know that I strongly believe in social networking sites and the great impact they are having in the Web 2.0 community.

Well soon I will build my own business social site with new Web 2.0 technology. As its modern logo suggests, Connect Circle will take Facebook to the next level, where users will be able to meet other business people that share the same interests, make new friends, even talk about their products or services.

Complete with its own blog, photo gallery, business and technology news section, Connect Circle will give Web 2.0 and social networking a complete new meaning.

Posted on Businessblog™

1391 - Nov. 15, 2007 - 4.09 PM EST

Google wants to reduce click fraud

In a way very similar to what Google has been doing with ads in its search results, it has also restricted the clickable area in AdSense.

Instead of allowing a click to be triggered in a broad rectangle around the text area that used to include whitespace in that area, Internet users must now click on the underlined title itself or the colorized URL that is located just below the snippet.

With such a change to its AdSense advertising system, Google wants to reduce accidental clicks. This could potentially have the short-term effect of reducing AdSense revenues for some Webmasters.

However, there are many in the industry that think this a good move on the part of Google. Not only because it’s more ethical, but also because long-term, advertisers will be more likely to pay for services that work. Read more...

Posted on Businessblog™

1390 - Nov. 12, 2007 - 1.02 PM EST

Just who is using search engines?

Just who is using search and how are they doing it? Various data from Compete’s website based on click stream data enables us to dig into this question without having to worry about details like search bots, meta-search, etc.

Every search query seen in Compete's data is a query performed by an actual Internet user. We began by taking a look at the overall search query segment with respect to volumes of queries performed by the U.S. online population.

We are all well aware that the Internet world is full of examples of the now infamous “long tail search query.” Overall, query volumes are no exception. Compete.com ranked individual searchers by the volume of queries performed in any given month, and then it aggregated their searches into percentiles.

What observers can see is that the top 1 percent of searchers performed a about 13 percent of all searches in any given month. If we extend this to the top 20 percent the number of queries increase to about 70 percent. In contrast to the well-known 80-20 ratio it appears that in Internet search there is roughly a 70-20 distribution instead of the usual 80-20 that most people would expect.

Instead, let's seperate this data one-by-one and by each search engine... For Google, it would appear that high volume users are the least concentrated with the broadest distribution as compared to searchers using Yahoo or MSN-Live.

Approximately 70 percent of all search queries done two months ago were performed by about 20 percent of Google users. Read more...

Posted on Businessblog™

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