Hello, I am Serge Thibodeau and I am a search engine optimization expert. My company is Rank for $ales and this is my personal search engine blog. This is where I give my personal comments, some general observations I make about the search industry as a whole, interesting SEO articles and topics that will interest anybody that owns a website and wants it to rank higher in the major search engines. This blog is updated daily and is said to be addictive. Welcome to Serge Thibodeau, Live.

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My 2 featured articles for the week ending October 15:

  Pay-per-Click program management

  Paying for inclusion in directories



Blog archives, week of October 11, 2004

562 - October 15, 2004 - 10.36 AM EST

Fake SEO forums?

As posted on Andy Beal's blog, there are a number of new fake SEO forums, that would seem to discredit reputable SEO firms, while at the same time promoting lesser-known individuals.

Law firm Girard Gibbs & De Bartolomeo, LLP from San Francisco is investigating a potential class action lawsuit against search engine optimization firm Traffic Power.com operating out of Las Vegas, Nevada. The suit is apparently based on numerous consumer complaints about improper business practices.

Posted on Businessblog™


561 - October 14, 2004 - 2.32 PM EST

Google launches desktop search

Google released software today that will simultaneously search files on a computer hard drive, as well as on the Internet. Other companies have released desktop search products in the past year, and competitors Ask Jeeves and Yahoo are expected to follow suit.

But Google's integration of the product into its home page, and the company's strong brand awareness among Internet users, ups the ante in what is expected to be a tough battle with Microsoft over search technology.

``This is the newest extension of the browser wars,'' said Jupiter Research senior analyst Joe Wilcox, referring to Netscape Communications' epic battle with Microsoft in the 1990s. ``Microsoft has to be worried.''

Posted on Businessblog™


560 - October 14, 2004 - 11.32 AM EST

Japan boosting its eCommerce presence

After an economic slowdown lasting more than 10 long years, Japan's eCommerce sector experienced faster growth than in the United States in the first two quarters of 2004, an important recovery that made front-page news in many economic circles.

To ensure the long-term health of the economy, the Japanese government launched e-Japan Strategy II last year, a plan for creating a vibrant and world-class e-commerce environment.

Posted on Businessblog™


559 - October 13, 2004 - 7.21 PM EST

Northern Light releases business search engine

Northern Light released a new business search engine available to individual users as well as to enterprises.

The Business Research Engine searches the Business Web of 20 million pages from 16,000 editorially-selected websites of public companies, private companies, trade journal and trade associations, venture funded companies, venture capital companies, corporate law firms, MBA programs, and the agencies of the Federal Government that regulate business.

Posted on Businessblog™


558 - October 13, 2004 - 1.48 PM EST

AOL developing its own desktop search technology

America Online is developing its own desktop search technology for the AOL Browser (beta) as early as this week.

AOL's entry into the space pits it directly against rival Microsoft Corp., which has designs for a desktop search engine of its own. AOL Desktop Search is one of many value-added features shoring up America Online's upcoming alternative Web browser, currently code-named AOL Browser. AOL Browser is a stand-alone application based upon Internet Explorer and is independent from AOL's client software.

Posted on Businessblog™


557 - October 13, 2004 - 1.43 PM EST

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Google hiring in Bangalore and Hyderabad India

Google founders Sergey Brin and Larry Page are visiting India and want to hire online sales and support personnel and engineers for the new Google R&D center in India. They did not give details about the number of people they plan to hire in India.

They were reported to have said that Google is committed to grow faster in India where it is seeing a huge potential. Page also was reported to have said that India will turn into one Google's "larger destinations".

Posted on Businessblog™


556 - October 13, 2004 - 9.53 AM EST

Overture contribution triples Yahoo's profit

Yahoo's strong profit increase is largely attributed by the performance of its Overture advertising subsidiary.

Yahoo posted net income of $253.3 million, or 17 cents a share. Excluding the item, its profit would have been $124 million or 9 cents a share. Yahoo earned $65.3 million, or 5 cents a share, in the third quarter of 2003, when it was still sharing advertising revenue with Overture.

Posted on Businessblog™


555 - October 12, 2004 - 7.20 PM EST

Clustering technology used at Google

Google just gave a sneak preview of its next steps to improve Internet search, and clustering technology played a critical role.

During a panel discussion of research lab leaders at the Web 2.0 conference here, one of Google's top researchers previewed the search company's work in clustering both entities and words as a way to better glean users' intentions and distill information on the Web.

Posted on Businessblog™


554 - October 12, 2004 - 2.35 PM EST

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Some securities analysts recommend selling Google

Another securities analyst downgraded his rating on Google from hold to sell Monday. Not surprisingly, he wasn't from one of the investment banks that underwrote the deal.

Despite all the reforms intended to separate research from investment banking, it seems Wall Street analysts are still unlikely to slap sell signals on companies their employers take public.

Posted on Businessblog™


553 - October 12, 2004 - 11.39 AM EST

Google launching Froogle in Britain

Google is launching its Froogle shopping search engine in Britain. The company says it already has many merchants signed up to provide goods through its new shopping service.

The service is now live at www.froogle.co.uk and contains a range of goods 'in the low millions'.

Posted on Businessblog™









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