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My 2 featured articles for the week ending October 15:

Blog archives, week of October 18, 2004

575 - October 23, 2004 - 11.59 AM EST

Google stock at $200 soon?

Prudential Securities on Friday morning raised its price target for Google's stock to $200 from its previous target of $130. That news was announced just before the opening of the market.

Google cited a "blowout third quarter as net revenue growth returns to triple digit." It also raised its fiscal 2004 earnings estimate to $2.62 from $2.22 and boosted 2005 estimates to $3.67 from $2.91.

Google's stock yesterday gained more than $23 representing an increase of 15.43%. Google closed at $172.43 on NASDAQ. Since Google became public in August, just two short months ago, its price has more than doubled, from its IPO price of $85.

I'm not a stock analyst, I'm an SEO. However, the question I'm asking is: can Google go to $200? It already has doubled. I thought it was expensive at $85. Now that it's above $170 I find it even more expensive.

Anyway, I'm sticking to SEO since it's what I know best.        ;-)

Posted on Businessblog™

574 - October 22, 2004 - 9.12 AM EST

Stock analysts see Google at $ 200 soon

Today, Prudential Securities just raised its target for Google's stock to $200 from its previous target of $130. Google cited a "blowout third quarter as net revenue growth returns to triple digit."

It also raised its fiscal 2004 earnings estimate to $2.62 from $2.22 and boosted 2005 estimates to $3.67 from $2.91, the official told CNN/Money by phone from London.

Posted on Businessblog™

573 - October 21, 2004 - 10.00 AM EST

Google repairs its security hole

A security hole that could have placed users of Google's desktop search feature in a vulnerable position has been eliminated, according to the company. Google on Thursday fixed a security flaw in its Web search service that could have allowed malicious hackers to modify its pages.

According to a report posted to the Bugtraq Security Focus list on Wednesday, Google's Desktop Search tool did not prevent a hacker from inserting JavaScript, a programming language, into the Web address of its page image, or logo.

Posted on Businessblog™

572 - October 20, 2004 - 8.27 AM EST

Google's desktop search feature poses security risks

It is relatively easy to snoop on networked computers which could be running Google's desktop search tool. The search-engine firm recommends loading it onto only stand-alone machines.

People who use public or workplace computers for e-mail, instant messaging and Web searching have a new security risk to worry about: Google's free new tool that indexes a PC's contents for quickly locating data.

Posted on Businessblog™

571 - October 20, 2004 - 7.42 AM EST

Google expects strong growth in advertising

The growth at Google reflects the search engine's confidence in remaining a beacon for online marketing. But it also illustrates the maturing of the search industry because the rate of adding accounts is expected to slow over time.

Google, in Mountain View, will be in the spotlight Thursday when it issues its first quarterly earnings report as a public company. Analysts will be looking for any indication about its future.

Posted on Businessblog™

Web Hosting

570 - October 20, 2004 - 6.27 AM EST

Copernic updates desktop search tool

Copernic announces the availability of Copernic Desktop Search 1.1, an improved version of its critically-acclaimed desktop search product.

CDS enables users to instantly search their personal files, emails and attachments, as well as pictures, music, and videos. The company also announced that CDS 1.0 has been named as an “Editor’s Choice” by CNET in a review that included desktop search products from Google, Microsoft (Lookout), Hotbot, Blinkx, and X1.

Posted on Businessblog™

569 - October 19, 2004 - 1.50 PM EST

LookSmart names new CEO

LookSmart says David Hills has been named CEO, effective October 25, 2004. Mr. Hills will succeed Damian Smith, who has served as interim CEO since January 2004.

Mr. Hills, 48, has nearly twenty-five years of experience in media sales, operations, and a wealth of interactive media experience in online advertising, search marketing, paid listings and subscriptions.

Posted on Businessblog™

568 - October 19, 2004 - 11.24 AM EST

AOL Europe inks deal with Google

AOL Europe and Google inks an agreement to provide users of the AOL European services with targeted advertising from Google's AdWords advertisers. Financial terms of the agreement were not disclosed.

Posted on Businessblog™

567 - October 19, 2004 - 9.21 AM EST

Ask Jeeves launches AJinteractive

Press Releases

Ask Jeeves launches AJinteractive, the company's new U.S. advertising products and sales division. AJinteractive was formed to provide advertisers and publishers with world-class search, direct marketing, and media solutions, to effectively reach their target audience.

AJinteractive brings together the advertising products and the sales forces from Ask Jeeves U.S. and Interactive Search Holdings (ISH).

Posted on Businessblog™

566 - October 19, 2004 - 7.02 AM EST

26 percent of Americans search the Web for p. drugs

While 26 percent of Americans has used a search engine for finding drug information online, still only a few are venturing into the online prescription drug marketplace.

The prescription drug market is enormous and includes millions of Americans who go online to get information about the medicines they consume.

Posted on Businessblog™

565 - October 18, 2004 - 7.52 AM EST

Rumours say Google is to enter Instant Messaging

Code uncovered in the Google Desktop Search tool released last week suggests that the company may have broader plans to integrate Instant Messaging into its growing list of products.

Richard Smith, a well-known security consultant, said he examined the code in the desktop application and found included in the program files a new protocol: "google_im://". (A protocol allows desktop software to interact with the Web browser.) "This is a good sign there's an IM client," he said.

Posted on Businessblog™

564 - October 18, 2004 - 7.43 AM EST

Tiscali offers search and targeted advertising

Advertorials

Tiscali offers search and targeted advertising on Tiscali’s European portals, thanks to a partnership with Google.

Through the agreement, Google will provide Tiscali users with web search as well as targeted advertising from Google AdWords advertisers.

Tiscali and Google will share revenues generated from the search engine’s sponsored links. Google’s search results will be available on Tiscali portals in The Netherlands, Denmark and the Czech Republic and will be extended to the other main countries where Tiscali operates by mid-2005.

Posted on Businessblog™

563 - October 18, 2004 - 6.38 AM EST

People prefer doing product research online

The results of a new survey done by the Dieringer Research Group, show that in the past year, US consumers spent $1.00 online for every $1.70 they spent offline, after doing online research using a search engine.

The survey was conducted in the 12 months between Q2 2003 and Q2 2004 among 3,000 US consumers in order to determine multi-channel consumer behavior. In total, $180.7 billion in offline purchases were made after consumers had conducted online research, a figure bigger than the $106.5 billion in purchases made online.

Posted on Businessblog™

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