Hello, I am Serge Thibodeau and I am a search engine optimization expert. My company is Rank for $ales and this is my personal search engine blog. This is where I give my personal comments, some general observations I make about the search industry as a whole, interesting SEO articles and topics that will interest anybody that owns a website and wants it to rank higher in the major search engines. This blog is updated daily and is said to be addictive. Welcome to Serge Thibodeau, Live.

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My 2 featured articles for the week ending Oct. 14, 2005:

  The correct way to submit to search engines

  Is Google Page Rank still relevant?


Archived blogs for the week of October 10, 2005

1014 - October 14, 2005 - 8.10 AM EST

Gada.be helps you search on a mobile device

Search engine Gada.be removes the many layers necessary to make an effective search on a mobile device. Up until today, mobile users had to type in a URL for a search engine, then examine the search results.

Now, searchers can just type their search term as a subdomain with "gada.be" at the end. The search results are returned in RSS feeds. The engine is the brainchild of Chris Pirillo, a multifaceted technology journalist, author and creator of the award-winning Lockergnome series of online publications.

Developer Shayne Sweeney is the technical brains behind Gada.be. Pirillo says that his PlayStation portable was one example of the inspiration behind the engine.

"The browser worked kind of well, but try to go to a Web site and look for something and wait for it to load. I thought, 'This is a pain in the ass.' So I thought, 'What's easy to type in?' I thought, 'gada,' then 'be, who the hell's got a .be domain? It's, like, Belgium.'"

"Gada.be" translates, on the number pad on most cell phones and PSPs, to 4232.2233. "It's a minimum amount of keystrokes," Pirillo said. "To save more, you put the query as the subdomain. You type in without having to worry about 'Forward slash, before, after, point, what? How's that go again?"

Compare that with what it's like searching on a mobile device. Not fun, Pirillo said.

"If you've ever tried to visit a Web site over a mobile device, you know it's a pain in the knuckle," Pirillo wrote in the site's "about" section.

"Normally, when you want to find something online, you have to choose a Web site (wait for the page to load) enter the query (wait for the second page to load) then see results from that provider," he wrote. With "Gada.be," you insert the query as the subdomain.

"Then, there's having to visit several sites just to get the results you want. Often, this isn't feasible when you're on the go. Find out more on Gada.be here.

Posted on Businessblog™


1013 - October 13, 2005 - 8.39 PM EST

Yahoo and MSN merging IM services together

Yahoo and MSN will merge their free IM (instant messaging) services to create an even larger community of 275 million users.

The joint agreement comes as the two companies take on messaging leader America Online and, to a lesser extent (in the IM market) Google.

This deal, the first major alliance between two of the Internet's main providers of instant messaging, will allow users of Microsoft's MSN Messenger service and Yahoo Messenger to swap instantaneous text messages and will even allow them to make voice calls to each other.

Up to now, such interoperability has been restricted to users within each service. "This is truly a turning point for the IM (instant messaging) industry," Yahoo Chief Executive Terry Semel said in a statement.

The companies said they expect to have their services linked together by June 2006. Yahoo has about 95 million users and MSN counts about 180 million instant messaging users.

Posted on Businessblog™


1012 - October 13, 2005 - 10.16 AM EST

Google and Comcast in talks with AOL?

According to a source, Google and Comcast are reportedly in talks with Time Warner to acquire a monority position in its AOL unit.

News of the negociations, first reported in The Wall Street Journal Thursday, comes as Time Warner is also discussing a joint venture between AOL and Microsoft's MSN unit.

The source, who requested anonymity, said that Google and Comcast's discussions with AOL are in early stages and that a deal is not imminent.

Posted on Businessblog™


1011 - October 12, 2005 - 12.10 PM EST

MSN AdCenter wants Beta testers

Last month, MSN launched MSN AdCenter, it's new advertising platform, in France and Singapore.

For MSN, that was an important first step in delivering it's global vision in an effort to better connect advertisers to consumers, and in a more meaningful way.

Quote from MSN's AdCenter site:

Now, as we prepare to launch the US pilot of MSN adCenter, we need your help in getting your friends and family to apply to participate in the self-service offering for small-to-medium businesses...

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Read more about MSN's new AdCenter here.

Posted on Businessblog™


1010 - October 11, 2005 - 11.11 AM EST

Google Local and Google Maps merging

Google announces its official launch of Google Local, merging the technologies behind Google Local and Google Maps.

No longer in beta in the U.S. and Canada, users can visit http://local.google.com to find local search and mapping information in one place.

"With today's launch of Google Local, users will be able to go to one location to find all the local and mapping information they need," said Marissa Mayer, director, Consumer Web Products, Google Inc.

"Whether it's directions to the nearest pharmacy or reviews of nearby dim sum restaurants, we will continue to develop innovative technologies that enrich our users' lives."

Google Local offers users access to relevant information such as integrated local search results and detailed driving directions, and includes features such as draggable maps, satellite imagery, keyboard shortcuts, and more.

Posted on Businessblog™





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