Hello, I am Serge Thibodeau and I am a search engine optimization expert. My company is Rank for $ales and this is my personal search engine blog. This is where I give my personal comments, some general observations I make about the search industry as a whole, interesting SEO articles and topics that will interest anybody that owns a website and wants it to rank higher in the major search engines. This blog is updated daily and is said to be addictive. Welcome to Serge Thibodeau, Live.

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My 2 featured articles for the week ending Oct. 21, 2005:

  The importance of Web site usability and SEO

  Optimizing a website for your local market


Archived blogs for the week of October 17, 2005

1020 - October 21, 2005 - 9.48 AM EST

The New York Public Library

The New York Public Library's new digital gallery is a free service and available to everybody. At their website, you can search hundreds of thousands of digital images and download them for free for personal, research and study purposes.

At this time more than 363,000 images are digitized from primary sources and printed rarities in the collections of The New York Public Library. The images include illuminated manuscripts, historical maps, vintage posters, rare prints and photographs, illustrated books, and more. The web site is divided into collections so that users may browse as well as search for images.

Posted on Businessblog™


1019 - October 20, 2005 - 12.50 PM EST

Froogle updates it's search engine

Without any fanfare, comparison shopping search engine Froogle updated its website yesterday.

There are a number of changes, but here are the main ones:

--- The sponsored links (Google AdWords) are no longer flooding the right side of the page (note to Froogle: you need to update your About Us section to reflect this change), but rather have been more elegantly placed across the top of most Froogle pages.

For more information on Froogle's comparison search engine update, click here.

Posted on Businessblog™


1018 - October 19, 2005 - 11.29 AM EST

From GMail to GoogleMail

Google has renamed it's email service in the UK from Gmail to GoogleMail. According to the BBC, there were apparently some trademark disputes in England and Germany which led to the change in Deutschland, and now Google-UK did the same.

GoogleMail may be about as blah of a name as, well, Google Talk, but now is just as good of a time as ever to make the change as Google’s plan to centralize its services with one Gmail or GoogleMail login is taking effect.

Posted on Businessblog™


1017 - October 18, 2005 - 1.21 PM EST

Oct. 16 Google Update

Just in case you missed it, Google made a database (not a PR) update on Sunday. Find out more on this Google October 16 update here.

Posted on Businessblog™


1016 - October 17, 2005 - 2.37 PM EST

Is Google more flexible to Wall Street?

Deviating a bit to better accomodate Wall Street's way of doing things, Google will amend its quarterly financial results in adding new earnings numbers that differ from traditional accounting practices.

Despite these changes, Google will continue to report its earnings under GAAP. In the process, Google will list its "pro forma" earnings (what it's profit would have been) if not for a recurring charge for stock-based employee compensation that's unrelated to its ongoing operations.

The move, disclosed Thursday on Google's Web log, is designed to clear up recent confusion about whether the rapidly growing company's profits are living up to analyst expectations.

Hoping to bring more clarity, Google will list its "pro forma" earnings -- essentially what its profit would have been if not for a recurring charge for stock-based employee compensation that's unrelated to its ongoing operations. Google also will continue to report its earnings under GAAP, the generally accepted accounting principles that include all the special charges.

The Mountain View, Calif.-based company plans to provide both earnings figures beginning with its third-quarter report next week.

Providing pro forma earnings isn't unusual, particularly in the technology industry, but it's a significant departure for Google because its iconoclastic management has vowed to defy Wall Street's traditions.

Investors prefer a pro forma breakdown because that's the way industry analysts typically project corporate earnings. The analyst calculations can make or break a stock, depending on how much a company's reported earnings exceed or miss the consensus estimate.

Posted on Businessblog™


1015 - October 17, 2005 - 11.51 AM EST

AOL soon to launch it's blog search tool

America Online is getting ready to add blog search to it's search interface. AOL is collaborating with Intelliseek’s BlogPulse in providing the AOL Blog Search tool to it's users.

AOL has recently gotten serious about blogs with its recent acquisition of Weblogs, Inc., the blogging network, and may be looking to add more blogging offerings to its network beyond its AOL Journals.

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More AOL related news also has Yahoo entering the bidding war against Google and MSN for a piece of Time Warner’s slowly healing Internet behemoth. Greg Sterling of the Kelsey Group feels that AOL has created a win-win situation for themselves with a bidding war between the major search companies:

The reported amount of the Google-Comcast bid, which Parsons has dismissed as rumor, is $5 billion (Yikes!). Whatever the reality, MSN could afford to overpay, given that it has something like $50 or so billion in cash and needs to do something to boost traffic and would love to take that relationship away from Google.

I can’t help but believe that this has all been skillfully calculated by AOL to create a bidding war. But whether that’s true or this series of events is merely serendipitious for the once beleagured portal, there appears in fact to be a bidding war and someone will ultimately buy a stake.

Posted on Businessblog™





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