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Hello, I am Serge Thibodeau and I am a search engine optimization expert. My company is Rank for $ales and this is my personal search engine blog. This is where I give my personal comments, some general observations I make about the search industry as a whole, interesting SEO articles and topics that will interest anybody that owns a website and wants it to rank higher in the major search engines. This blog is updated daily and is said to be addictive. Welcome to Serge Thibodeau, Live. |
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My 2 featured articles for the week ending Oct. 20, 2007: 
Trademarks and Search Engine Marketing
Tracking ROI in Search Engine MarketingArchived blogs for the week of October 15, 2007 1386 - Oct. 17, 2007 - 11.21 AM EST Yahoo allows advertisers to block specific domains Many Internet advertisers already realize that Yahoo search ads appear on a whole network of sites, not just on Yahoo.com. However, some advertisers may not wish to have their ads appear on certain specific sites. Reasons could be that they might be competitors. Other reasons could be that they sell products or offer similar services and they simply don't want their brand to be associated with. Now a new Yahoo tool for advertisers allows them to specify up to 250 Web sites or sections of sites in Yahoo's partner distribution network on which Internet marketers don’t want their ads to appear. Read more... Posted on Businessblog™ 1385 - Oct. 16, 2007 - 1.26 PM EST Idearc Media launches its Superpages Video Today, Idearc Media has launched its Superpages Video advertising service across the United States. Its new Superpages Video advertising network will allow small-to-medium-sized businesses to communicate the uniqueness of their products, services or business environments on a local basis. Eric Chandler, President of Idearc Media said "we received good reception from small businesses for video advertising in the Seattle, Los Angeles and the San Francisco Bay areas that it made sense to roll it out nationally." "Our local sales force and Internet sales channel are now selling the product across the country," added Chandler. By definition, Superpages Video is a full-service and turnkey offering for local advertisers. Unlike traditional broadcast media, videos are available 24 hours a day, seven days a week and are available when consumers are making buying decisions. SuperPages.com will offer the following two options to local advertisers: Original Video - A video professional will come to the customers' offices and work with the business owner to highlight special qualities that make their business stand out from their competitors. Up to an hour will be spent at the advertiser's location. Read more... Posted on Businessblog™  Sponsored by Marketing Trends.org Copyright © Serge Thibodeau. All rights reserved. All views and opinions expressed on this blog are those of Serge Thibodeau only and are not representative of any company listed. All slogans, trademarks, text or logo representation used or referred to on this blog are the property of their respective owners. | |||
