Serge Thibodeau, Live -- This is my personal search engine blog where you can read the latest news, the many recent developments and even gossip in the world of search engines.

Hello, I am Serge Thibodeau and I am a search engine optimization expert. My company is Rank for $ales and this is my personal search engine blog. This is where I give my personal comments, some general observations I make about the search industry as a whole, interesting SEO articles and topics that will interest anybody that owns a website and wants it to rank higher in the major search engines. This blog is updated daily and is said to be addictive. Welcome to Serge Thibodeau, Live.

Read the latest search engine news

SEO Articles

Visit Rank for $ales

Serge Thibodeau, Live is commercially valued by Blogshares. Click here to find out its current valuation.



Search the Web

Read my bio

email me

Home


Save thousands of dollars by building your own Web site. No programming skills necessary. No software to download or install. Learn more by clicking here.

Bookmark this blog

Get the latest hardware or software-related news on Tech Blog. Click here to visit the Tech Blog website.




The Rank for $ales Weekly SEO Newsletter is published every Saturday of every week and is read by more than 20,000 business people, site owners and webmasters. Subscribe for free -- Click here.
Google

My 2 featured articles for the week ending Sep. 7, 2007:

  Buying links to a site. Is it a good idea?

  Site usability, Web design and SEO considerations



Archived blogs for the week of September 3, 2007

1368 - Sep. 5, 2007 - 9.14 AM EST

Yahoo acquires ad network BlueLithium

Late yesterday, Yahoo has said it is acquiring online advertising network BlueLithium for $300 million in cash. With this acquisition, the company wants to build upon an expansion aimed at ending a financial problem that has severely damaged Yahoo's stock price.

This latest acquisition is Yahoo's attempt to regain some of the ground that it has already lost during the past three years to Google.

Recently, Yahoo has already invested almost $700 million to acquire the Right Media online ad exchange, and has upgraded its system for distributing ad links tied to search requests.

Overall, Yahoo is betting it will become a more compelling marketing vehicle by simply offering more options for Internet marketers and advertisers to better connect with consumers shopping for products on the Internet.

Apart from operating an ad network, BlueLithium provides tracking technology, known as behavioral targeting, that identifies Internet surfers with particular interests so that the ads they see will be more interesting to them.

As an example of how this works, a person who has been looking for information about home loans on the Web would be more likely to see ads about mortgages. Todd Teresi, senior v.p. of Yahoo's publisher network says "we think this is the next logical step in our evolution."

Teresi added that an impressive list of some important advertisers, such as General Motors already rely on BlueLithium.

For their part, Google and Microsoft are also trying to supplement their advertising services through some similar acquisitions. In August, Microsoft has completed a $6 billion takeover of aQuantive, while Google hopes to acquire DoubleClick for $3.1 billion, that is if it can gain approval of federal antitrust regulators. More here...

Posted on Businessblog™




Sponsored by Marketing Trends.org

Copyright © Serge Thibodeau. All rights reserved.

All views and opinions expressed on this blog are those of Serge Thibodeau only and are not representative of any company listed. All slogans, trademarks, text or logo representation used or referred to on this blog are the property of their respective owners.